subject: The Social Media Math Problem [print this page] The Social Media Math Problem The Social Media Math Problem
Social media is unruly. There are those that wish to tame it, define it, and objectify the latest trends. But there are several hurdles one must leap before one can truly quantify this medium. To accomplish this, one has two choices. One can either build upon the existing system or redefine the entire field. But before this goal can be met, credibility must first be established through work and time in the field. Otherwise, even if the solution is discovered, no one will support it.
There are many definitions of influencers, but none truly capture the specific strain of WEB influencers. With advent of social media, influencers on the internet have acquired a whole new layer of complexity requiring highly complicated formulas and many other systems to truly define what the influencer is. Unfortunately, previous attempts have failed, because quantifying a human being is nigh impossible, and even if the algorithm is successful in drawing data and tracking certain factors too much extraneous information is produced to make the software effectively feasible.
The next step to solving the problem is not creating a the perfect software, but teaming adequate software with the right analysts who can identify the context and implied meanings behind the data. People who can identify the various factors surrounding and influencer and their influence.
There are several factors behind defining influence on the web. First, a potential influencer must post something on the web from a consistent, recognizable web identity. That web identity must be established enough to have formed relationships with other web identities. And the identity must have an opinion on what they are posting.
All these can be safely assumed if the potential influencer makes the effort to voice their reaction to a particular product or company on the web, and the second that effort is made, influence is generated.
The essential points here are: Identifying influencers. What can be derived from that influencer? and How do we utilize that influencer.
