subject: Hefei In E: Based High-end Market And To Brand Development - Hefei China Chen, Charles Is Busy, [print this page] December 3, 2007 -5 days, organized by the China Beverage Industry Association, the "Third China International Beverage Industry and Technology Exhibition" held in Shanghai Everbright Convention and Exhibition Centre. As a professional media, HC Network participated in the food industry show, and take this opportunity to some of the exhibitors of the leading enterprises in live interviews.
Chen Hefei Light Industry Machinery Co., Ltd. in China Light Industry Machinery Corporation by the Hefei Light Industry Machinery Plant in 2002, founded by restructuring. Is specialized in beverages, beer bottling machinery and equipment research and development, manufacturing, sales, installation, technical service companies, is the core of beverage equipment industry key enterprises. In recent years, Hefei, China Chen in corporate culture, technological innovation, new product development, there has been a new breakthrough in processing capacity, technical level and product quality in the domestic industry leader. In this exhibition, general manager of HC You Jianrong food industry network in an interview with Chen Hefei Light Industry Machinery Co., Ltd. General Manager Mr. Charles brightly. (Hereinafter referred to as HC network, check the total)
Chen Hefei Light Industry Machinery Co., Ltd. Mr. Wang, general manager of search is to accept Ben Wang Interview
HC Network: Charles always good, very happy to meet you! Remember that we last met in 2004, three years later, your company has undergone great change, right?
Check total: Hello! Able to share with you I feel very happy. Indeed, the past few years, the rapid development of China's beverage industry, beverage processing equipment for the industry is a big space for development. Expanding the company's market share, companies have all made great strides.
2004 early 2005, the market for the beverage industry uneven conditions, combined with characteristics of the enterprises themselves, the company re-positioning Chen: do high-end products, taking brand. Because the market competition, the more space will be more broad up. The past two years we thought by this development, and achieved good results.
HC Network: It is understood that you set up a joint venture with the Suzhou Suzhou Chen Yu Chen Yu Packaging Machinery Co., Ltd., located in the low-end, this will not affect the high-end products in Hefei in e do?
Charles Total: No, we need to use different products to meet customer needs at different levels. Hefei do not do low-end products based in Chen, but we will use available technology to support high-end co-operation the company's low-end products, which is upgrading its products. Thus, many customers can be purchased relatively cheap, while the performance and relatively advanced technology products. This is multi-beneficial.
HC Network: That your company's sales this year, how? How the distribution of domestic and foreign markets?
Charles Total: Overall, companies in the past few years the situation Chen is better than a year to maintain 30 to 50% growth. The situation this year is over 30-40% of the annual task. Distribution ratio of the market, the domestic and international product sales ratio of 1:1. China, mainly large number of high-end customers, such as Wahaha, Coca-Cola, Pepsi, etc.; abroad, such as Germany, Israel, Japan, Nigeria, Sudan, Philippines, Vietnam, North Korea, Pakistan, Uzbekistan ... ... and so are we products.
Chen Hefei Light Industry Machinery Co., Ltd. Mr. Wang, general manager of Charles is a picture with Ben Wang General Manager
HC Network: Market your company at home and abroad have made such a good result, do you think the company is what most competitive products? The show has brought to us what new products?
Charles Total: Our company has a variety of series of filling line equipment, which I think is the most competitive beverage filling production line equipment, such as PET bottle filling production line, glass bottle filling line, beverage filling production line cans, plastic dual-use glass gas beverage filling production line. Now, the company's PET bottle filling production line capacity has reached 3.6 million bottles / hour, glass filling lines reached 4.8 million bottles / hour. Chen brought the show in the "Clean fill" new products, this product is in accordance with the requirements to produce aseptic filling, and close to or reach the standard and level of aseptic filling.
HC Network: We all know, Hefei, China is a state-owned enterprise e come, I would like to ask, after restructuring, the company management system and other aspects have not changed? For restructuring, staff opinions on whether to accept this change?
Charles Total: In fact, from the capital structure point of view, the state-owned shares of our company still has a large proportion; restructuring at that time, half the staff from the old company. I think that, after corporate restructuring, as manager, the management of the management philosophy there must be a corresponding change: thinking to a wider consideration is given to longer, more accurate positioning; and for employees, we must first resolve the pay system, continuously improve the welfare policy; Second, we must make ideological work, the company employees were working Publicizing the implementation of restructuring, at different times in different management philosophy and methods of management and staff requirements, the staff reached consensus on the concept of to action. Now, with the expansion of business scale, more and more new employees, the company can be integrated into the family. Where people have visited our company, employees will feel the company is very dynamic, vibrant throughout the company.
HC Network: What do you think the next two to three years, the Chinese beverage equipment industry?
Charles Total: China's beverage industry a few years ago have gone through a period of rapid market development, especially in 2001? In 2005 the past few years. During this period, the rapid rise of many small and medium enterprises, business equipment, we do have deeply felt the change. But the next few years, the market will stabilize and will usher in a period of market integration. Can see that, despite the current more similar enterprises, the output is relatively large, but the share of exports accounted for a large proportion of relatively small domestic customers, indicating the existence of domestic small and medium enterprises drink more and more severe environment. After the results of market integration will be some large group, large brands occupy a major share of the market, some SMEs only by a number of special products, product localization fill vacancies, not many markets.
HC Network: 2007, about the past, coming soon in 2008, your company what kind of expectations? What the whole industry's blessing?
Charles Total: Brand, which means the technology leader, comprehensive services, the development of continuity, but also includes loyalty, responsibility and commitment
