Except for fur clothes, few people will expect other highlights in a winter fashion show. And most fashion designers are usually renowned for their insight in spring fashions. But the emergence of snow boots makes a difference. Just look how many pop stars and super models are shot wearing snow boots by paparazzi in their privacy. And numerous vogue magazines devote large part of their contents to introduce fashionable snow boots. It reveals that snow boots has captured the highland of fashion.
That is why so many cool girls dream of possessing a pair of cute snow boots just like that of famous actresses. But the prices just deter them away. The formidable prices of genuine snow boots seem to suggest that they are just the privilege of rich people and celebrities. If this is the truth of snow boots, then it is upset.
As a result, many girls are forced to buy low price snow boots to satisfy their vanity. But needless to say, these low price ones are just not satisfactory. They are crude made, neither keep warmth, nor as trendy as the real ones. I think this is a phenomenon worth thinking over. Must genuine snow boots be priced for so high?
Indeed, genuine snow boots like UGG are made of real and upper grade sheepskin, and therefore deserve a high price. Besides, being designed by famous designers, it is reasonable to be priced at the same level of other fashionable items.
However, given all these reasons, snow boots are still not justified to exclude less rich people as its customers and followers. In my mind, snow boots should target at all people regardless of their financial status and be set at an affordable price like 120 US dollars. If that is the price, I guess many people wont be so agonized for owning a pair of real snow boots.
Low price strategy wont hurt the reputation and profitability of snow boots. First, customers will find it less accessible and consequently become more loyal to it; and secondly, as the price is lowered, snow boots are more affordable to people and its sales will surly surge; thirdly, there is still price bubbles to be squeezed despite its premium material and good design.
The foregoing is my personal thoughts on the price of genuine snow boots. And I think it is worth being thought about by the snow boots makers.
