subject: Top Strategies for Marketing Blueprint Success: Part 2 by:John Stuart Leslie [print this page] Converting Web Visitors to Leads (See Part 1 which involves techniques to drive traffic to your site)
Your content marketing efforts, social bookmarks, videos, etc. must have a link that sends traffic to one or more of your sites. This may be a landing page, a sales page, a blog or an all purpose website which may have a combination purpose. Identify and setting up your traffic channels is the first step in your marketing blueprint.
Driving traffic to your blog is a good way to start building a relationship with the visitor. They can find out a lot more about you, read all your other marketing materials and useful information that you have posted. Keeping your blog focused will result in a successful marketing strategy.
Focus on just getting their email and nothing else at this point because once you have their email, you can send them messages that start building a successful relationship for them to develop the like and trust factors.
Once they do arrive at your site, you will want to have your opt-in form very conspicuous, above the fold with a compelling offer of something valuable in exchange for their name and email. This is a key strategy in carrying your marketing blueprint.
Make sure that what you are offering has a high perceived value. Don't just offer a "free report", make it compelling such as "Get Your Free Marketing Blueprint for Success and Start Generating Leads Tomorrow". Your offer should be related to your site and the subject matter of your content.
Don't give away too much in exchange for an email address on a blog site. You are not asking them to pay for anything. Save the over the top bonus offers for your sales page (stay tuned for my future article on how to bundle your offers and the 3 mistakes marketers make when giving away bonuses).
However, if you already have a high converting landing page that results in either leads and/or sales, then by all means, drive traffic directly to that landing page.
When you are starting out, your primary directive is to collect names and build your list. Not everybody will have a landing page with a specific product offer ready to go.
For income along the way, you can set up affiliate programs and receive commissions from a host of other sites that offer related products that your target market may find useful. Again, this is leveraging your list and after awhile, you will be mailing them offers for your own products or primary business opportunity when the time is right or upon their request.
As you are marketing via several different traffic channels, you will achieve more success by testing the effectiveness of your campaigns, so you will want to track the link that people are using to get to your sites. Campaign strategy testing is an important part of your marketing blueprint for success.
At that point, you will be able to see the effectiveness of the link you placed in various marketing channels. You will be able to see your conversion from page visitors to leads captured.
You will need to set up separate domains so each "campaign" has a separate URL. Set up separate subdomains and give those links out to separate locations such as Youtube, vs. Facebook, vs. article directories, etc.
Start out simple at first, focus on just a few marketing strategies. As your list grows, add more marketing strategies once you feel they are effective, successful, profitable and worth continuing.
There are many variables that will affect results ranging from the viability of your chosen niche, to the target market, the copywriting of your marketing materials including the actual headline, the copy, the offer, the price, your consistency of ads, etc.
Just because something isn't working doesn't mean you should abandon the whole campaign. Examine the variables one by one and test them. Don't change all of these at the same time; it could be just one variable that needs fixing.
Key points to remember:
1) Drive traffic to your sites via marketing plan strategies;
2) Convert traffic to leads in the form of permission based opt in list;
3) Cultivate a relationship with your list through your autoresponder follow up messages
4) Include links to your landing page or other sites where you can monetize your list
Prepare your marketing blueprint in groups like the four key points above, and then get more detailed within each category so you can include goals and benchmarks to achieve success. Remember, a marketing blueprint without details is really just a concept. The more thought out your strategy, the more success you will get.
About the author
John Stuart Leslie
Manifesting 24/7
"Grow Your Network As You Grow Your Self"
John Stuart Leslie is a network marketing professional providing solutions to struggling network marketers looking to stay in the game and achieve their goals.
