subject: Make Sure Your Marketing Content is Relevant and Focused [print this page] When you create content for your blog or an article or even an ad, you must have a clear idea about who you are talking to and what key points or call to action you are trying to make. Here are several suggestions to help you keep your content focused and on target.
Keep it on subject.
If you say in your headline or title that you are going to discuss about a certain company and then you never mention that company in the article or video, your viewer won't find any value in your message and may even get angry with you.
Keep it brief.
Few people want to spend the time scrolling through lengthy text to read marketing content. It is advisable to convey your message in as many words as are needed and no more. If you're not adding value or telling some extremely fascinating or entertaining story, no one will continue reading. Keeping the content to the bare minimum number of words needed is the most effective approach.
Keep it simple.
Even in marketing simplicity is beautiful. It is even more distracting the more you elaborate on the content. There is a limited amount of information that people can deal with at one time. The key to successful prose is to make sure that one concept rules your content.
Keep it specific.
In keeping with "on topic" and "brief," this point emphasizes that you are driving home a specific message. What is your specific call to action? There should only be one, and it should be clearer than a bell.
Keep it compelling.
Compelling people to react or respond is the entire reason for creating content in the first place. It is easier said than done to create compelling content. It may seem somewhat vague to suggest to you to "keep it compelling". Compelling power comes through following all the points addressed in this article. As you do, you will find that your marketing content is focused and relevant.
Make Sure Your Marketing Content is Relevant and Focused
