subject: MLM Companies Hop on the Social Media Bandwagon [print this page] It has not changed; your website is the heart of your marketing plan. Nonetheless, these days, social media sites are changing the landscape of Internet marketing in a significant way. More and more companies are becoming involved in social media marketing, and for a very good reason. Facebook, YouTube, Twitter, and other social media websites can help growing businesses and industries around the world interact with one another for improved online presence. Recently these types of websites have developed into critical avenues for customer service, marketing and PR resources.
What exactly is social media networking?
Social media is any tool or website that promotes or assists communication and interaction between its users. A useful example is Facebook where you create a profile and post comments which other Facebook users can see and respond to. While quite different, Twitter does allow its members to constantly keep each other updated using short messages. YouTube, on the other hand, is a more expansive tool which allows you to broadcast increasingly popular interactive videos. After a simple upload process, users can tag their clips and track them ad infinitum. In addition, you can now set up your YouTube account so that it automatically updates your Twitter followers and Facebook friends whenever you upload a video.
Why Should I Jump on the Social Media Bandwagon?
Network marketers that utilize Facebook, Twitter, and YouTube will secure a substantial advantage over the competition, as they expand their lists and generate leads. These and other social media networking sites tend to make your products and services more personally relevant to your potential clients. Although it does not happen overnight, you will eventually have more web-surfers and new quality leads knocking at your virtual front door. By tapping in to the millions of active social network users your audience and overall reach will grow exponentially.
Besides generating leads and building relationships, social media sites allow you to improve your market strategies, services, and products so that they better meet your customers' needs. Let's face it: your customers unquestionably want to hear from you, and you can't afford to miss out on that opportunity any longer. You can participate in valuable online conversations, especially through Facebook and Twitter, which offers you the chance to close the gap between you and them. Even if the ongoing exchanges do not appeal you, you'll miss the crucial opportunity to build lists and generate network marketing leads.
Network marketing of this type is especially important during these rough economic times, because they are available to all Internet users at no cost. If it all works correctly, you will drive new traffic, generate new leads and build your list more quickly.
Keep in mind, though, social media sites are not just for those organizations with limited resources and funding. Social media tools help you communicate your company's message effectively with proficiency and clarity whether you choose to post an inspiring YouTube video or link back to your website from Twitter or Facebook.
Eventually, network marketers should consider tapping into social media resources because they make it easier to:
Develop relationships
Exchange quality information
Generate network marketing leads
Create a legitimate business profile
Build lists
Interact with clients and customers
The Bottom Line
Every day it seems there is something new to learn as the social media marketing is sweeping the Internet worldwide. Now is your chance if you have not already jumped on the bandwagon. Unless you do it you will fall farther behind your competition with each passing day. Do your homework, research social media marketing, set clear goals and begin immediately. Create a Facebook account for your business, post daily updates on Twitter, and launch a short YouTube video promoting your brand.
You will soon realize how easy and effective social media can be. Once you decide on a social media method, no matter what it is, you will be very happy that you did do it.
