subject: Essential Information You Need to Build Your Email List [print this page] Essential Information You Need to Build Your Email List
One way that any business; from brick-and-mortar businesses to website owners can truly make a difference in their bottom line is to build an email list. It's affordable and can give you perhaps the biggest return on your investment that you will ever find. This is because whenever someone comes across your website and they then decide to sign up for your email list they have done so because they're interested in what you have to say.
These folks are far more likely to purchase a product from you or at the very least complete an action you want them to take because they are already highly-targeted traffic. But how do you build one of these lists yourself? The key is to market effectively and to give folks a reason to join your list in the first place.
Once you have traffic coming to your website, you'll need to capitalize on that traffic by offering them something of value. If you run a business about getting traffic to a website, offer a list of 100 traffic methods that a site visitor could use. If you talk about coffee, offer a newsletter that talks about the latest coffee makers on the market.
Give them something that directly relates to the topic of your website; after all, this is why they ended up at your site in the first place; because they were interested in what you had to say. Once they've signed up to your list, don't disappoint them. Continue to give them items of value that will show them you are truly appreciative that they've entrusted you with their email address.
The last thing you want to do is to market product after product to them after they've received the initial gift. They'll expect you to market to them, after all, no business thrives by simply giving product after product away; but once they know that you have their best interests at heart, they'll be much more likely to purchase products you do eventually recommend.
To recap: Give something away of value in order to get someone to sign up for your list. Continue to give away valuable information that they can actually use. Don't promote product after product once someone has signed up for your list. This is a surefire way to get lots and lots of un-subscribers.
Your income from your list will directly reflect how well you have treated them. The more they trust you, the more income you'll make. Period.
