subject: The Basics Of Business Card Design [print this page] The Basics Of Business Card Design The Basics Of Business Card Design
Whether you're on a Sales Call, Company Networking Event or even a Party, the practice of swapping business cards is the most common way to make an introduction. Why is it then that so many of us arrive at meetings and trade shows without our Business Cards?
"Here's My Card".
Your biz cards are one of the most fruitful pieces of marketing you will generate. Your biz cards are the seeds of your business; scatter them widely to ensure business growth.
A Business Card to Remember.
Face to Face Product Plugging is the most effective method marketing and if you forget your biz cards, your lead will forget you.
Vital Business Card Information.
The purpose of a business card is to exhibit your contact details. Although this is obvious, it's very easy to get lost the cards design and forget the purpose of this vial piece of marketing.
Your Card must include:
your name
phone number
fax number
e-mail
street addresses
company logo
The aim must be to show this business information clearly so that it is easily readable. Supplementing your card with calls of action will add value to it and produce a higher rate of response.
Calls of action on a business card may include:
Discounts
Coupons
Business Card Usability.
Most business people are accustomed to writing on biz cards. Paper Cards which aren't heavily laminated nor have a dark background can meet the needs of these people. Your leads can then keep your company card as a useful reminder for further action. So they can always find you if and when they need you.
'Bigging Up' on your Card.
Your Company may be entitled to use logos from a trade associations, biz partners, chambers of commerce or Trade Bureaus. If so, place these on your company card to add credibility to your company.
On Call Business Cards.
Places to keep a supply of your business cards:
in your wallet
briefcase
car
computer bag
work/home desk
One problem you will face is your cards becoming dirty or crumpled. Passing on such cards will damage the company image you have worked so hard to build. Keep your cards in a business card holder to keep them smart and presentable.
