subject: An awesome way for real estate agents to get listings by marketing a "fast cash offer" [print this page] An awesome way for real estate agents to get listings by marketing a "fast cash offer"
So you are a real estate agent that needs more listings, right? Maybe you also invest in real estate, maybe you don't. Either way, we are going to use a technique that investors use to find motivated sellers all the time. The fast cash offer.
Now let's be ethical here. If there is no possible way you can offer someone cash for their property (because you don't have any), then you need to have an investor waiting in the wings that will purchase the place if the price is right. Of course even if the seller will not take the cash offer, you can end up with a new listing. If they do take the offer, you still charge a commission when the investor buys the property.
Now you need some marketing to bring in the leads. I use Craigslist to post we buy houses ads. I also use a large amount of pay per click advertising. If you are unfamiliar with pay per click advertising, it is the ads that show up in Google, Yahoo, and other Internet search engines when you search for something. You only pay if someone clicks on your ad.
Facebook also has a highly effective PPC ad service. If this is beyond something you would do on your own, try outsourcing it through a site like Elance.com.
You can also find motivated sellers by checking your local foreclosure notices. Whenever a house is going in to foreclosure it must be made public record. These property owners can be reached through a good mailing campaign, or even better, just go knock on their doors.
There are many other places to advertise as well, including local newspapers, billboards, a rider on the yard signs of other listings, and many other places.
As I always say, the key is to be consistent and see what works. When you the advertising avenues that work the best in your area, stick with them and try to make small changes to constantly make the campaign more effective.
