subject: Really genius ways to get real estate leads today from people you already know [print this page] Really genius ways to get real estate leads today from people you already know
All of us in the real estate industry have probably been coached to make a list of 50 or more people that we already know, and to constantly market to them or contact them (often referred to as your sphere of influence). The real problem is, not many real estate agents are consistent enough, and they dont push hard enough. Let's talk about a few ways you can put this list to work for you.
The One Question To Ask
To drum up some leads quickly, you need to get on the phone and start calling everyone. Say this: Hello Mrs. Jones, this is "Your Name". "How are you doing this wonderful day? (Wait for response). As I'm sure you remember, I am in business as a real estate agent and just wondered, out of everyone that you know, who would you say might be the next person to think about buying or selling real estate in the future? (Wait for response). Thats great! May I have your permission to contact them very briefly just to see if I can be of any assistance?"
Pay attention to how this is worded. Don't ask them if they know anyone that is ready to buy or sell. Maybe they will, and if so they will mention it. If they don't know anyone, now they can just say no. With the question above, it will get them thinking. Chances are they will know someone that will want to sell real estate some day, right?
Email List
If you haven't already, you should attempt to get everyone's email address also. Email is the least expensive and least time consuming way to contact a lot of people. Setting up a monthly email to remind people you are in real estate is a good idea. Another way to keep your name in front of them is to occasionally look up some interesting properties on the MLS and send it out. I used to send an email that had the lowest priced house and the highest priced listing on our local MLS. People were quite interested read it.
Postcard Mailings
You should mail this list a slightly more personal postcard than you would to your standard clients. Try using this on a postcard: "I just wanted to thank everyone for all the referrals. Business is great and I couldn't have done it without people like you!"
Try to send out at least one postcard a month.
Conclusion
This is a list of people that know you. It is easier to get referral business from them. Keep them a regular part of your marketing campaign and your business will continue to grow.
