subject: 6 easy ways to get more real estate leads from your website fast [print this page] 6 easy ways to get more real estate leads from your website fast
So many real estate agent's websites are not properly optimized to bring in the maximum number of leads possible. Here are a few tips you can implement to help turn your website into a finely tuned lead generating machine.
1. Increase the visibility of your contact information. It is very common for a website to have a contact page, but you should make sure your contact information shows up on every single page of the site. If someone wants to contact you, they shouldn't have to search the site for your number or email address.
2. Put an easy to use contact form on your site. To make this work even better, offer a free report, or a foreclosure list, or something else of value in exchange for them signing up.
3. Advertise your website better. You should advertise your listings online, on sites such as Craigslist.com and Zillow.com. Always include a link, or multiple links if possible, back to your website. The more traffic you get to your website, the more leads you will get.
4. Make your site visible to search engines. Use a lot of keywords that relate to real estate, and to the city or area that you primarily work in. If you can make the time, starting a regularly updated blog about real estate in your area can bring in a large amount of traffic to your site if done well.
5. Make sure your site looks nice and is easy to update. An old real estate website that is from 1995 is not going to make your potential clients feel like you are up to date with your real estate marketing.
6. Have a reason for people to contact you through your real estate website. This is similar to what I talked about in step 2. Set up a separate page on your website for new marketing campaigns that you do. For example, if you run a promotion where you give a free gift card to people for setting up a listing appointment, you may want them to sign up here: YourSite.com/freeGiftCard. The stronger the reason you give them to contact you, the more leads you will get.
There you have. These are just a few simple tips you can use to have your real estate website optimized to bring in more leads on a regular basis.
