subject: Great Sales Results Come From Great Sales Techniques [print this page] Great Sales Results Come From Great Sales Techniques
The job of selling to people is perhaps one of the most difficult! The best sales techniques however, are those that help you to put yourself in the shoes of your customers. It is only then that you will know what it is that you must do to convince them to buy what you are selling because it is needless to say that no one wants to part with their money easily! The sales techniques that you adopt must not be too pushy and at the same time must be good enough to convince people and you will sell best when you have done your research and know who you must sell to!
To Whom To Sell?
It is important to keep in mind that time is money in a sales profession. Thus, before you set foot in the market make sure you have done your research well. That is an important sales skill which you must cultivate. Find out the kind of customers that you would like to target and who would be interested in your product. Once, you have found out your target area where you want to sell and have zeroed in on the kind of customers you want to approach the chances of your success are sure to improve manifold! This is a sales technique that can give you a clear advantage as compared to your competitors.
How to Sell?
Make sure that your approach is not too aggressive, especially if you are in telesales. Remember that people are always busy and so don't be nagging or stretch your introduction too long. The beginning of your conversation must be striking and throughout the chat try to keep your customer glued on. Make the offer interesting and be sure that you are giving out all the information that you need to in an interesting and objective manner. Your voice modulation and pitch must be pleasant!
For those who need to sell face to face be sure to dress well and have a smile at all times. Always adopt a friendly approach towards your customers and if you have a particular target customer call him to fix an appointment if needed. If gatekeepers do not let you enter be friendly and don't lose your temper.
Moreover, a major point to note is that you must make the customer feel comfortable and come across to them as trustable. Always remember that the greatest sales tips will coax you to be friendly and familiar to your customers because only then will they trust you with their money!
Maintaining the Bond
It is important to have good negotiation skills because it is an important part of sales techniques! Try to offer attractive discounts and offers that will interest your customer and will ensure him that you are offering the best price and bargain. Be soft while negotiation is in process especially if you are dealing with an executive customer. You must not come across as being too desperate.
Try to break away from routine closing techniques and invent newer and more innovative ones! Another important thing is that make sure that you are well informed about what you are selling and can answer all question that may be thrown at you with ease, only then will your customer accept you as a viable salesman!
Most importantly, you must not be rude when hit with complaints about your product and must at all times be ready to help and take care of your customer, failing this you can never retain a customer because once he has lost faith in you he will never come back to you.
The one sales technique that you must always remember is that you must make your customer your friend and try not to cause inconveniences to him. Come across patiently and confidently and win over his trust and he is sure to invest in your product!
