subject: Small Business SEO- Taking SEO Shortcuts Can Be Costly to Your Business! [print this page] Small Business SEO- Taking SEO Shortcuts Can Be Costly to Your Business!
When it comes to marketing your business online, there are no two ways around it, it is a lot of work. So many times I see "so called" SEO companies offering quick fixes to unsuspecting small businesses who do not fully understand search engines and what is acceptable.
Many of them use Black Hat methods that only hurt a business. Yes, it is very important to have links to your website, but how you get those links can make all the difference in the world to your search engine ranking. If you do not know what Black Hat means, it is the term given to methods of marketing that are against the rules. Those rules being set by the search engines themselves.
Any time you get an SEO company that is offering to build a ridiculously large amount of links in a very short time is using these banned techniques. As a business owner, your main reason for hiring an SEO service is to improve your search engine placement and, in turn, increase the traffic to your website. But taking shortcuts and using Black Hat marketing methods can seriously damage your reputation in the search engine's eyes.
Anything automated is generally considered taboo. The search engines do not like to be manipulated and they do not like websites that attempt to trick them. Do not kid yourself, you may get away with it for a very short time, but once engines such as Google start surfing and suddenly find 10,000 links that weren't there a week ago all leading to your website, they will drop you from their index.
While automation sounds very tempting because it cuts down on the amount of work you have to do, it will hurt you in the long run. For any marketing strategy to work it must look and feel totally natural to the search engines. Anything automated never will pass the test.
It may take you a little longer to reach your goals by playing by the rules, but climbing the ranks will be steady and long lasting instead of a flash in the pan before getting burnt. You should avoid automated blogging, automated traffic, automated linking, etc.
If you do not have the time to do the work yourself, hire a reputable SEO expert who has your best interest at heart. A good company will have discussions with you about your goals and create a plan of action over the long term because they understand that slow and steady wins the race.
An experienced Search Engine Optimisation firm will create links by hand, do article marketing and blog posts written by humans, do keyword research and market analysis. They will analyse your website and that of your competition and create strategies that are sound and follow the rules.
The SEO businesses that use the Black Hat methods only have one interest and that is their bottom line and not yours.
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