subject: What Is The Right Way to Do Search Engine Optimization? [print this page] What Is The Right Way to Do Search Engine Optimization?
If you're one of the online marketers who have been using a search engine optimization company and have been paying them huge amounts of money every month, you should be happy to know that now you can do your own optimization rather simply. Below I'm going to cover the main points so that anybody can start doing his own search engine optimization.
Let's start with the creation of your website. Some newbies add too many pictures and videos to their websites so that the visitors have something to look at rather than reading. This is your first mistake. While there is a place on every web site for pictures or videos, the major part of every web page should be text. Search engines base the ranking of your site on the text content of your site.
Each page of your site should have one main keyword phrase that you are targeting. For example, if you have a website that sells video games, and you want your site to rank in the search engines for the keyword phrase "video games for sale" you need to be sure that that keyword is placed in every paragraph on that page.
You should also make sure that in your text you have other key words that relate to your main keyword phrase. You should choose three or four other keywords or keyword phrases and make sure that they also are listed at least once in every paragraph.
The next thing you'll need to do is to begin submitting your website to all the major search engines and directories online. This can be a little time consuming and many people use a search engine submission service to take care of this aspect of their optimization.
The last thing you need to do to complete your search engine optimization, is to begin creating links on other websites that point back to your site. Do not create each link with the same keyword phrase. If the search engine bots see that you have 1,000 links, all targeting the same keyword, they may see this as spam. And this could have negative effects on your search engine ranking. It is better to use synonyms or related keywords as alternatives.
The amount of back links you're going to need in order to rank your site in the search engine results for your targeted key words, depends on the amount of competition for your keyword phrase. For example, if you want your site to rank for the keyword phrase "diets" you may need between 20,000 and 50,000 back links to get first page ranking on Google for that highly targeted keyword. On the other hand, if you want your site to rank for the keyword phrase "diet programs that really work" you may only need 1,000 to 2,000 back links.
Newbies should target for the less competitive keywords, and you will have a better chance to succeed as an online marketer.
