subject: The Eighth Anniversary Of The Establishment Of "five Senses" Achievements Of Today's [print this page] Eight years ago today, Five Star was established eight years later, Five Star has grown into China's retail chain industry before the top ten, the top three home appliance chain. Five Star's huge success as one of the important topic, it is also the star in the brilliant achievements of the past, surprise and admiration at the same time, Wang Jianguo, the founder of the Kingdom of home appliance chain, has been thinking about how to take to a higher star position.
"Five Senses" Today's star achievements
In the Chinese home appliance chain pattern, unknown a few years ago Five Star has moved into the country, a giant home appliance chain industry. Jian-Guo Wang also has won the "Outstanding Private Entrepreneur of Jiangsu Province", "Ten Outstanding Youth Entrepreneur of Jiangsu Province," "Top Ten Feng Yun Su, Jiangsu Province" and so on.
What makes Wang Jianguo leading home appliance chain five-star to become a "dark horse"? Jian-Guo Wang believes that "the most important thing is to have their own unique perspective." This sentence stretches is shown Jian-Guo Wang, "Five Senses."
Discard concept: give up the premise is to obtain
1981, the just completed their Wang Jianguo, was assigned to the Jiangsu Province Department of Commerce. Life of leisure may be too ambitious on the wholehearted Wang Jianguo, does not fit. He chose a lot of winners more "conventional" way: official position in business. In 1991, Wang Jianguo Wujinjiaodian to chemical companies, Jiangsu, 7 years after the company took over as general manager of Jiangsu Wujinjiaodian chemical, and re-named Five Star. Five Star discarded when the market performance is pretty good hardware, power tools, chemical products, only that chosen as home appliance chain, which then sell the least profitable home appliances.
Since Wang Jianguo discarded items to make money, he thought the operation had taken "advantage of local, regional leader" business strategy, but also of giving something to. Wang Jianguo within the first few busy section of Nanjing opened air-conditioned store, as well-run, quick access to the Nanjing pretty good market share.
Effective concept: from meticulous management have been effective in
Reduction in manufacturing costs can not be the case, the market price of home appliances has dropped lower and lower appliance industry has been troubled by a difficult problem. The smart Wang Jianguo was able to solve this problem reasonably.
Wang Jianguo said: "The prices of raw materials is an objective reality, but the price of home appliances is not a simple manifestation of manufacturing costs, but also by the flow of costs and the impact of market supply and demand. China's home appliance industry, the wind blowing in bursts of price cuts make home appliance chain enterprises and manufacturers are shrinking profits, are faced with tremendous pressure. but we have to benefit to the management, you can still do something. "
Jian-guo in-house advocate for limited resources for maximum efficiency, from procurement to the management system, to every aspect of logistics cost, effective use of advertising costs, various income and reduce expenditure. One of the most important is the human factor, not only to the five-star branch management requirements, and gave them authority, either full control, but also fully authorized by each chain store revitalize, and invigorate the entire chain on.
Focus concept: focus on creating the best retailers
Five Star to the country, a great reason for the apparent central tendency. Wang Jianguo said: "Five Star only do home appliance retailers, our goal is to build the best appliance retailers, not only to do more to be done a long time."
Five-star product will focus on their core business made a profit of pours, but also peers with strong economic strength and brand, have opened stores across the country. Wang Jianguo that chain business for the Chinese mainland have also just started it is difficult to forecast future changes in the market, no one knows the future Which is the best, what kind of model is the best.
