subject: Gome: Price Killer Or A Show Master - States United States, Prices, Home Appliance Chain - Hc [print this page] Following the price that the killer missed in Haikou, after complaints from consumers has become
States United States Command does not do electrical heart shadow, not even face the media.
On April 21, several newspapers, Ningyuan see big do Gome
Advertisement A, but this is the World Trade stores April 22 "provocative opening," beating the drums. This allows Ningyuan thought of two weeks ago, before the United States in a newspaper, "Hainan States United States 'Hundred Days feast', Hao Li sent to stop" advertising, that is for the "Hundred Days Festival" to do
Promotions Ad. This occurred, Ningyuan not help burst laugh: the eyes of consumers and other businesses "price killer" seems to have some sign of their rope, and from it into the sea has continued to rely on a show to attract the eye rather than on the original promise to the people of Hainan bring benefits and convenience can be seen.
Remember that for "low prices, excellent service," and the industry as "the price killers" of Gome had entered the sea, the once lofty, he declared that its
Sell Home appliances and digital products on the market price of Bi Hainan similar products by 30%, but consumers soon discovered, the price is only U.S. state to attract the eye of a gimmick it, most of GOME Electrical Appliances price of a new South China Electric Street sales price with the same electrical models, the new electric street in south China's actual selling price or even lower than GOME. At the same time the media reported, following the price that the killer missed in Haikou, after complaints from consumers has become a command not to Gome heart shadow, not even face the media.
So we see that in the "low prices, excellent service," stumbled after the fade of "price killer" halo of Gome started towards a "show master" change. For example, one month in the opening time to do a "Full Moon Show", and then followed it up with "100 Tour", throw in all kinds of "preferential" to attract consumers into its "family member" ... ... Now, In the opening is not even 100 days, when they hastily concocted the "Hundred Days Feast" ... ... This series of moves can not but admire the ability of Gome's planning marketing, because consumers do not know the inside story in the ad see Gome is a strong, good price and service "giant", not a use of "low prices, excellent service," attracted the attention of consumers, the consumer complaints are doing everything possible to avoid the "giant."
While ago in the hit television series of CCTV "
Qiao Family Courtyard "Give Ningyuan left a deep impression on what basis is known the world's Shanxi aspect Eurasian 9 miles, dominated
Shopping
Five hundred years, is that they respect a simple rule of "honesty, justice system benefit"! Ningyuan trying to say is that if Gome is still to focus on a show, the remains of the after-sales service as well as consumer complaints seriously, it will swallow the bitter wine brewed by their own hand, because consumers can are voting with their feet.
