subject: Enterprises Expect "many Sons" Clothing Brand To An Extension - Clothing, Brand - Clothing [print this page] , Of course, the ever-changing market, changing consumer demand, the old brand even if the brand can not add new elements to make significant adjustments to the operation when a single brand to a certain extent the market, for the old and the new brand extension brand creation, no doubt get a brand new garment enterprises, access to market an effective way to higher profits.
HC Apparel Network "Looking for companies and further development of the market entry point, access to higher market return" is the most multi-brand operation of the company's simple idea, when the old brand, bottlenecks in the development of certain markets, the re-start a brand may help expand business enterprise market share, but not all of the resources companies can become the basis for multi-brand operation. Multi-brand operations need to avoid the risk accordingly, otherwise, "the eggs in different baskets" of the wonderful vision can only be wishful thinking.
Companies expect "many sons" CHIC
in just the past, the first exhibition about the Guangzhou Kani Bo Garments Co., Ltd. launched two major international brands?? TREE, HOOFEE, the company had a very low profile in Guangdong clothing industry the company would show a its multi-brand line of confidence.
"Before the introduction of the two brands, we have spent nearly a year on the national market research. According to our research, international Clothing The development trend of China's growing influence of domestic clothing, more timely, well-developed areas of international apparel industry apparel consumer attitudes are also more and more quickly impact on the domestic fashion crowd, and led the whole trend of China's consumption of clothing. "Kani Bo Zhang Bo, general manager, said.
The road in a multi-brand, Shanshan Group began from the late nineties many attempts to brand management, many other strong domestic branded apparel business in recent years also have to keep up.
Since 2002, Bo Yang established his own multi-brand line. In addition to flagship brand Tang Lion, the current operation of six apparel brand company also. It is understood that the creation of a second brand Ives has had the more than 2 billion market, in addition to the two brands stand out: De * Mana and involved interest in market growth in the last year, very fast.
Boyang multi-brand road, based on two considerations, Ningbo Bo Yang Fashion Co., Ltd. Chairman Wu Huijun, said in an interview: "First, more and more diversified market, consumer demand for personalized more vigorous, more brands to meet their individual needs, the same income, different occupations have different interests, the same person will be in a different state, work, leisure, outdoor, Party, interpreted to clothing, too, that require different styles, it is market maturity. the market will be more brand differentiation, if only single-brand operations to seize a small part, this part can only be possible to enlarge it Group, which has certain limitations. "
Bo Yang's second consideration is the multi-brand company can retain more people. "We do Tang lions, many people interested in doing Fashion Women , Doing high-end, the platform is not given, may only be design director, there is no way to re-upgrade, only the loss of many talents, and this is the phenomenon of a few years ago I saw, so I bringing together those who create new brands. " In addition to meet the different needs of consumers
considerations, multi-brand strategy is more powerful in the force of the enterprises. A single brand in the commercial street in the same store can be the number of necessary operations is limited, while the multi-brand can give consumers more opportunities to display contacts, and in many other large department stores and other commercial devices such as shopping malls, several brand joint action, which surrounded the competitors. Meanwhile, the multi-brand strategy can take retreats together, which no doubt increased the strength of many shopping malls, department stores such as bargaining chips terminal.
, Of course, the ever-changing market, changing consumer demand, the old brand even if the brand can not add new elements to make significant adjustments to the operation when a single brand to a certain extent the market, for the old and the new brand extension brand creation, no doubt get a brand new garment enterprises, access to market an effective way to higher profits.
In addition, the general management of large multi-brand group have been successful listing, a company in the market whether the active performance in degree, has become the stock to buy one of those who are concerned about the content. The portfolio of brands can make it invisible in the capital market will change into a type of asset, and even advertised in the market through the manifestation of the business and brand to the capital markets in order to gain access to capital markets.
