subject: Five Star Appliance Dark Horse For Seven Years A Pioneering Breakthrough Path - Five Star, [print this page] Seven years, a child can grow up from birth, as sweet and innocent baby Shu Tong.
Seven years, a sapling can grow into crowded in upon first emerged.
Seven years, you can build a splendid castle.
Seven years, also allows a relationship to fade and gorgeous coat.
For
Five Star
Terms of seven years, enough to grow across the eight provinces of China
Home appliance chain
Predators.
Seven years, is finally determined to make progress beyond the dream
7 years, from two
Brand
Air conditioning
The agency began to eight provinces across the river north and south of the large group, 79 cities, covering a powerful global procurement system, more than 100 across the country a large home appliance chain
Marketplace
Covering eight major categories home
Electricity
Device super brand lineup, with 100 million consumers throughout China trust and support, Five Star in a primitive way of overcoming natural??? Intensive, created the miracle of Chinese home appliance chain industry. 7 years, they use the same industry-leading rate of development to create a myth of the development of another. 7 years, are rapidly expanding the Group of Five Star is only just the beginning ... ...
1. Come from the world abandon
Turn the clock back seven years, December 18, 1998, the ancient capital of Nanking. In the age of 38, under the leadership of founder Wang Jianguo, a group of young but full of passionate young people set up Five Star. Perhaps at that exciting moment, sobriety and wisdom Wang Jianguo was also difficult to foresee that they will be seven years after the home appliance industry, the bright rising star. It is this group of young people would not complacent, just started in China during the retail business, seize opportunities.
At this time, Wang Jianguo famous "discarding" the first flash of extraordinary foresight, Five-Star Appliance Co., Ltd., amputations of the original four
Operate
Project a total of 13 subsidiary companies, except to retain an item in household appliances. Wang Jianguo was the fact that the choice is undoubtedly the future development of the company opened a correct way.
First, relying on two air-conditioning brand agency, has taken in Jiangsu Five Star
Business
Vital first step. At that time, air-conditioned with well-known brands with hand, business bigger and bigger, companies increasingly operate in a benign direction. April 1999, the first Five Star
Franchising
Shop??? Sea An Wenfeng store opened. Wholesale plus retail "walking on two legs," the creative slogan shouted during this period is, and use good
Sell
Strong networks and five-star brand, unified identity, unity purchase, unified distribution, unified service, unified messaging, implement standardized management of more than 60 five-star chains have become the land Negative effect and Precaution rise in Jiangsu and Anhui.
2. Tricks in the provision of open Sky
2001 4 months, Nanjing, also reveals a sign of cooling air. Thousands of consumers to Nanjing West Road, soldiers surrounded the courtyard of the club were packed, they are waiting for Five Star Shanxi Road store open for business, shopping mall in this new consumer appetite for the forms to get a full suspension of. This is the first independent all-star category in the store. As the tension, close to the moment we opened the door only to find the key store was gone, and it is this unexpected little error, making the world's store of Shanxi Road, the only knock on a door with a fire ax to open the appliance stores.
20 century, this new chain in China since the forms of the land of germination and showed a great potential. With the domestic to
TV
Appliance manufacturers represented by the Declaration of Independence,
Price war
,
Competition
Shuffle and other markets of the coming of maturity,
Appliance Retail
Great changes have taken place in the market, a group of professional domestic
Home appliance retail chain
Companies on the rise, their common characteristic is department store
Shopping
Generate intense conflict and other traditional Yetai, Direct chain, purchasing, buy custom highlight the competitive advantages of traditional home appliances distribution channels face enormous pressure. At a time when the cause of five-star chain of electrical appliances have been developed to a higher platform, to join the number of stores has reached more than 70. Five Star brand awareness, reputation greatly enhanced, training, training a number of management
Talent
Accumulated considerable experience in the retail chain. Sharply "sniffed" the changing situation of Wang Jianguo once again demonstrating that its "discarding" a powerful force, away from joining the steering linkage, personal control terminal, and first home appliance supermarkets in New .
