subject: Paradise: The Next Three Years 30% Market Share Lock Guangzhou - Wing-lok, Channels, Service - Hc [print this page] Guangdong fired three stores this month, Yongle
Lock the next three years 30% market share in Guangzhou
In
Suning
,
States United States
Under strong pressure, among the nation's Paradise chain top three electrical finally stand the loneliness of life, the implementation of the Jedi fight back. September 10, Paradise Village, living off electrical appliances
Flagship store
Bring low-cost offensive opened, the Paradise Plaza Tian Guan Tai Road, Dongguan stores and shops will be opened this month, welcome.
Clearly, huge amounts of money by means of foreign consortia Morgan Stanley shares, Wing-lok, clearly accelerated pace of expansion in the country. It is reported that within the next three years in Guangdong, Guangzhou Yongle intend to open 15-20 stores, targeting 30% market share. The second half of this year, Yongle will concentrate on Guangzhou and Shenzhen has launched a new expansion of the offensive in order to achieve "
Sell
Double, double the number of new store in Guangzhou, "the goal.
Off cheap welcoming village shop tomorrow
Paradise Village Life flagship store in the electrical off Newport Road, Haizhu Square, Lai Ying Vista Business, 1-4th floor of 6000 square meters. Paradise general manager of Guangdong, said Zhu Yongquan, the customer selected the village, the main shopping district has its eyes on the area's advantages, MTR and other advantages and publicity advantage.
According to report, cheap is still the trump card Yongle. Yongle Home Appliances in the past was often thrown out more than
Competition
Competitors lower prices, even lower than the average market price of 30% -40%. The passenger opened the village shop, the overall price cuts ranging from 10% -40%, more specials 20,000,000 yuan, 30,000,000 yuan of the total let, 5000 with complimentary luxury gift. Yongle Appliance insiders said the price of Paradise will be able to use the "regional absolute lowest price" to describe.
With competitors, Paradise is not only stressed the lowest prices, more emphasis on special offers all varieties, adequate quantity. It is learned that Paradise will also post the launch of its unique compensation system appliances. With many business rhetoric of "double difference also" different, Wing-lok, makeup regularly introduced in the media to inform, that in a certain period of time, if consumers buy the lowest non-market household appliances, Yongle will make up for the price difference. In addition, the Paradise was still a unified implementation of the "four security" services, to ensure their clients.
Chain giant Pearl, start another battle
Haizhu District is
Home appliance chain
Giant contested, Yongle, Suning, Gome have around, "South Boulevard - Newport West?? Off village" line shop, currently three appliances chain stores in the Haizhu District a total of 6, Wing-lok has a separate ownership 2. The Wing-lok, Haizhu shopping district once again chosen, what is for what consideration?
Zhu Yongquan said Guangzhou Yongle saw in the eyes of the old "urban village" - off the village has three advantages:
First, the core consumer business district
advantage. Customers within the Village shopping district of radiation on the accumulation of large residential areas up to more than 20
Operate
Space is very broad. Haizhu District Government in accordance with
Planning
, Off the village will be the core business, Haizhu District, Circle.
Followed by convenient transportation advantages. Customer village is the second line of Metro Line and the intersection, Metro Line passenger station exit of the village is located off the village shop in Wing Lok Lai Ying Vista stationed in front of, which is consistent with Yongle has always advocated the "subway + popular + residential group = business opportunities. " Moreover, Lai Ying-off villages in front of Pearl River Film Vista station, as many as 14 bus lines, the North can reach Milky Way, the South can pass Panyu, the West can go Jiangnanxi business district, the East could be to Pazhou
Exhibition
Center. Convenient transportation is very convenient.
Last propaganda advantage. Li Ying Vista Village is the only large-scale customer
Shops
, Was the government identified as the commercial center of Haizhu District, lots of new landmark
Building
. The imposing building, Paradise can make use of its facade electrical life to publish his huge propaganda
Advertisement
, To the pot create momentum.
Guangzhou and Shenzhen has proposed to open 15 stores Paradise
Zhu Yongquan said the second half of this year, Yongle will concentrate on the expansion of the Guangzhou-Shenzhen launched a new offensive to achieve "double sales, double the number of new store in Guangzhou," the goal. Meanwhile, Zhu Yongquan also revealed that the second half of this year in Guangzhou and Shenzhen to open 15 new stores, Yongle's focus is "winning single shop efficiency," "increase output per mu", seeks to increase the overall effectiveness of a single store 30%. The core of the Guangzhou
Appliance Retail
Market, the overall annual sales of about 80 billion size of each store more than 100 million yuan of sales, should be able to accommodate about 60 chain
Marketplace
. Paradise intends to open 15-20 in Guangzhou within the next three years to around the chain, aimed against the 30% market share.
