subject: Unique Video Technique for New Book Launches [print this page] Unique Video Technique for New Book Launches
In these difficult times for the book trade it is good practice to assist your publisher's promotional activity in any new traditionally published book launch.
You can achieve this online with a roll-up program consisting of:
Web page
Article(s)
Email campaign
Social media using Facebook, My Space, Twitter, Squidoo, Hub Pages, etc
But if you add video to the mix you can link to all of these and attach considerable ballast to your supplementary promotions.
Using Logitech QuickCam software coupled with a clip-on web camera you can produce dramatic virtual presentations as you talk directly to your prospective market.
Not every author though is comfortable with this approach and for those who are not, the answer lies in creating no-frills videos employing Windows Movie Maker software together with carefully chosen illustrations and text segments.
You don't need a video camera to get right into the heart and soul of any person or subject; still images do it even better when used professionally; images that react at your command; images that move, fade, ease in and out, zoom, pan, dissolve, ripple, pixilate, rotate, spin, etc; images that tell a story, your story, your way.
We are all fed on a constant diet of television-watching and cinema-going and that's why 99.9 percent of the stuff uploaded to YouTube consists of other people's film clips.
Windows Movie Maker (probably already installed in your computer) presents you with a powerful alternative to guarantee that you sparkle among the 00.1 percent who is more innovative.
Using the skills and tools of Hollywood film makers you will soon be conceiving and directing your own exclusive professional movies extracted from stills to upload to your own website to share with family, friends, colleagues and the world at large.
Whichever route you take, your next task is to promote your videos and although there are hundreds of directories at your disposal you can achieve maximum impact by restricting uploads to:
YouTube
Yahoo
Metacafe
Vimeo
This maximum impact will be best accomplished by inserting the YouTube embed code in your Facebook and My Space pages and as the sign-off in email campaigns, web pages and articles.
If you have a book launch coming up you might want to view the no-frills soft sell video whose link is featured in the bio box below.
