subject: Compared With The Adidas Nike "anta Are" Bad At What? - Adidas, Nike, Anta - Shoes [print this page] HC shoes Network May 25 hearing, "the mall, a pair of Adi Basketball Shoes The most expensive sold for 1180 yuan, Anta The most expensive 669 yuan. This is the price set off where is the difference? "
5 21, body Expo held at the "Sports Industry and Sports Development Forum", the experts for the "2020 China could nurture a group of Chinese characteristics and international influence of the sports brand" express their opinions When will the subject's thrown the rostrum of experts, scholars and entrepreneurs.
The first is research and development. Such as Adidas, NIKE Annual investment in R & D expenditures are accounting for a considerable part of income. Historical materials, the 1983 annual Nike Sell Amount of 270 million U.S. dollars, and this year's R & D investment 45 million U.S. dollars, accounting for 17% of revenues. And domestic enterprises invested little in this piece. Long-term research in Sports Industry of Beijing University Professor Yinghua, which is a kind of helpless, because most of China's sports industry for the small and medium private enterprises, competition begin to appear.
Exhibiting a shoes maker told reporters that the General Administration of Sports Leadership and a message forum, Adi has specialized in research competition rules. Research for the enterprise product development, assimilation and to strengthen its dominance in the technology industry. To fathom this R & D by domestic companies still have a long way to go.
Followed Marketing . Addy, Nike in the race, Star Resources and brand building on the already reached a pinnacle. In basketball, soccer, track and field by a high degree of commercialization of sports on the absolute right to speak. "You could say, in technical, process, product quality aspects, domestic and international top brands well-known brand is no different. The gap is still in the 'smile curve' 2: R & D and marketing." Professor of the State Sports General Administration of research institutes BAO Ming-xiao says.
"The State Council on Accelerating the development of sports industry guidance" that: by 2020, to foster a number of key international competitiveness of the sports enterprises and enterprise groups to form a group with Chinese characteristics and international influence Sports brand. Can not achieve this goal?
"It depends on what specific criteria? The international competitiveness of the domestic market share not only how much, should include international market share and popularity. Frankly, we are well-known brands to enter the international high-end market in the breadth, depth were not enough, the lack of core competence products. If the international brand should be like 'Haier' as a global influence, I am afraid time will be paid recharges. "Zhejiang Institute of Physical Education, Professor Cong Wu Ping expressed this view.
"Should be said that this is a goal larger symbolic significance. To the development of this international brand, without government support or have difficulties." Wuhan Institute of Physical Education, Professor Ph.D., Deputy Secretary of Wuhan Sports Difficulties of Excellent support same view.
Have different opinions. Shanxi O Reiter for years that the company's chief engineer Qin, can not do simple analogy, the domestic sporting goods industry as a new, sunrise industry conditions and the ability to achieve this goal.
"Now seems difficult to see much, but the sports brand in China in the growth, progress is amazing. Look at these leading companies on the years of sustained progression in the international pace, coupled with China's existing sports resources and physical impact as well as sporting goods company based in China, I have international influence of China produces the sports brand confidence. "
Which industries it will be the first to break through? BAO Ming-xiao think this one is likely to be shoes.
