subject: Suning Opened Yuna Buji Store 12 Phone Surgery - Suning, Mobile - Hc Network Appliance Industry [print this page] Suning Appliance store in Phuket will be opened on March 12. This reporter learned that the opening of Suning, Yuna mobile surgery will be special with a few million dollars for the impact of the traditional mobile phone channels.
Shenzhen Suning Communications Division official told reporters that, since August 2000, the Suning began testing water mobile phone sales, become the first home appliance chain enterprises engaged in mobile phone business operation. After just four years time, Suning has been among the ranks of the nation's largest mobile phone retailer, last year alone, Suning's mobile phone sales up to 30 billion. Suning established after many years of operations of manufacturers, merchants, carriers marketing model of tripartite cooperation to achieve a factory, business, operators tripartite joint venture, formed a community of interests, the merchant also through business expansion, access to a huge space for development . The results, to bring consumers the convenience brought to the tripartite cooperation is win-win, makers to create a more superior market performance.
As a national home appliance chain, Suning is committed to "3C (home appliances, communications, digital) integration" has become the mainstream mobile phones and digital products, one channel, and the fierce competition in the long run set up " Service First "concept. Compared with the traditional phone channel that "bazaars" type mode of operation, Suning's scale of operation, store image, brand, no doubt even better, win customers from traditional channels, where trust is what makes sense. Suning from November 2001 to implement the first mobile phone, "Three Guarantees" service, the Suning has invested nearly million in testing equipment and trained hundreds of professional mobile phone fault diagnosis, maintenance staff, has made Nokia, Motorola, and many other famous brands maintenance status. Increasingly popular in the era of cell phones, cell phone face customer service is the core competitiveness of mobile phone retailer, one of the level of service standards will be deciding the battle over mobile channels, the key negative.
The Shenzhen Suning Communications Division responsible person said that Suning will open stores by the Department of Foreign Trade occasion, organizing large-scale mobile marketing campaign, Suning underwriting of 100,000 mobile phones will be ex-price market. Motorola, Nokia, Siemens, Alcatel, TCL, Konka, Bird, Amoi several domestic and foreign direct supply brands such as support, vigorously suppressed by the direct supply of potential price of the mainstream models, the average 30% below the market price to achieve intensive delivery, including color phone prehistoric below 200 yuan, tens of thousands of special machines during the opening of "shocking" bargain, the brand straight down 100-1000 dollars. It is reported that in Phuket during the opening of any shop to buy mobile phones, can participate in one hundred percent winning activities and have access to the value of million laptops. Also, buy a mobile phone sending their watches, U disk and other gifts. It appears that a new round of Shenzhen mobile phone retail market is inevitable shuffle.
