subject: E-book: A Controversial New Electronic Gadgets - Electronic-it Industry - China Antifreeze Mono [print this page] Electronic Electronic books became a big event. Periodically, there will be a business e-book industry declared, not including those who work hard to cottage factories.
However, the e-book face enormous controversy. People in the industry, only use the e-book reading will be accepted by the majority, even if accepted, the brand manufacturers can remain profitable in the face of the forces and the cottage industry leader? Chain in the future, the e-book hardware manufacturers will become shelves for others to do the wedding dress? E-book in the end it was a cock, short-lived products, or about to become the piracy fame suffered the publishing industry's savior?
Expected price cuts out of the Gift Market
4 18, Shenzhen Huaqiang North of Gome stores, e-books and learning machines, MP5 put together at the entrance. Many people walk all stopped curiously the adult palm, designed to be quite satisfactory in the rectangular product. And promoters, after a brief exchange, they are gone.
A study of the product only, selling more expensive than the Internet in this, they can not accept. In the e-book below the price marked on the 2000 yuan, the highest was 3980 yuan.
Huaqiang North Suning Appliance store, a lady asked Hanwang Technology eBook Sell Personnel, whether the company logo printed on the e-book. She told reporters: "We want to buy e-book sent to customers, which fitted the company s, which allow customers to think of the company from time to time, things may soon bid farewell to forget who is sent." She is a fund company staff.
Huaqiang North America in the store, according to the Patriot promoters Zou Yiling introduced, usually ask customers to buy less, the volume is not large, but the situation is more Group buy. Zou Yiling responsible for the counter, sold only two weeks after the e-book shelves, 3 sets of buyers all pregnant women. Do not worry about radiation with e-books.
" MP3 And a digital photo frame first to market, also as a gift to open the market. "An industry that does not mean that no future e-books, the industry is more concerned about is the e-book out of the gift market, how much space is there after.
Some people think that books and Education How big the market, there is little e-book market. EBook small congregation to the public, we should get out gift market, the industry expects prices to 1,000 yuan, and can only achieve this goal. Beijing Huaqi Information (Patriot) Digital Technologies as vice president and chief technology officer, said Fan, the cost of e-books now in fact not so high price end of this year down to 1,000 yuan, down to the end of next year and then 500 is possible of.
From last year, there is e-book industry this year will fall to 1,000 yuan, but this year, e-book prices have been relatively strong. Among the industry is hot, the business is essentially no excess inventory. Insiders disclosed that electronic paper (e-book display) supply tight, the world of electronic paper production is 600 million units, an Amazon will reach 300 million units. According to forecast the sales of books around the world this year will exceed 10 million units.
In this case, the occupied electronic paper PVI monopoly power is not cut prices. "PVI is not the intention to control the production and Gaming, but because of the sudden selling e-books, PVI production can not keep up." Production Taipower eBook Business Group General Manager Sun Wuyuan said. In response to market demand, PVI has announced 500 million U.S. dollars investment in Yangzhou, the construction of production base of electronic paper. Business Group which is PVI's electronic paper products.
Challenge the monopoly of PVI is not easy, has announced the production of the AU last year, has yet to mass production. "As we upstream materials is a problem, it is not possible to provide electronic screen as planned." AUO responsible for electronic Paper Works of Hao Jiawei explanation. He said the supplier can begin the second half, "we can AUO end of this year, early next year with the launching of several thousand dollars the following e-book program."
Hao Jiawei is April 10, held in Shenzhen, China's first e-book exhibition cum Industry Forum, which was published the information. AU Optronics was sent to break the e-book business PVI monopoly expectations, Hao Jiawei told the Securities Times reporters after the meeting: "Do you think books should be so expensive? In fact, the cost is not high, only because the core technology of enterprises controlled by the hands of the reasons, so now the price is still relatively high. price cuts will make industry more healthy, we will contribute to lower prices. "
Haojia Wei said the company has thousands of people engaged in e-book research and development company focused on the Chinese market, he expects the Chinese market in 2015 will exceed the United States, optimism can be a little more than 2013 words.
