subject: Improve Your Hotel Marketing Strategy With Help From Mandala Research [print this page] Getting the attention of business and leisure travelers can be a challenge in a difficult economy. If you're in the hospitality industry and are looking to revamp your hotel marketing strategy, Mandala Research has the experience and the reputation to help improve your image.
Mandala Research has 25 years of research experience in the travel and tourism industry, particularly hotel marketing. Their in-depth studies have assisted such entities as the US Cultural & Heritage Tourism Marketing Council, Shop America Alliance and the US Department of Commerce. Knowing what is on the mind of business and leisure travelers is a part of Mandala Research's business and their research analysts can develop a marketing strategy for your unique business needs. Their approach and personal service can assist in helping increase your marketing share, understand your customers and their travel habits, and tell you exactly which demographic is likely to patronize your business.
Both leisure and business travelers look for specific necessities and amenities when they travel. Mandala research can devise a strategy to help your hotel attract the specific clientele you want to cater to. Mandala Research created their "Travel Answer" online traveler panel to help construct effective strategies that will assist travel markets to better serve their customers. This unique tool will gauge the most effective strategies and show the best way to implement them. Travelers with diverse backgrounds and experiences take part in these surveys, providing valuable information that is integral in accurately creating a hotel marketing strategy. These surveys are easy to take part in because they are shorter than most other travel surveys, yet the information they gather is more effective due to the high quality of questions asked. Mandala Research ensures that you're given accurate information within 24 hours of the conclusion of polling, and that these results will help you begin to strategize immediately.
In addition to the "Travel Answer", Mandala Research makes available a number of reports that can help tailor your services to the expectations of your clientele. For instance, if you're a hotel owner or franchisee with a property off a major Interstate highway, you can glean valuable information from "Project 85 The Drive Market". This survey will provide you with information specifically from the 85% of hotel guest who drive to and from their destinations. This report will be released in early 2011 and will be a valuable source of information for the 2011 summer vacation driving season, giving you ample time to implement the strategies that will be sure to increase your bookings during the busiest vacation travel time of the year.
For more information on how Mandala Research can help with your hotel marketing, visit their website at MandalaResearch. There you will find a wealth of information on how you can increase your bookings and keep your guests happy. Mandala Research can help you brainstorm ideas and reach your goals.
