subject: Occupy the main market ski suit [print this page] Occupy the main market ski suit Occupy the main market ski suit
Although foreign brands such as the north face, Spyder, occupy the main market ski suit, but after entering the Chinese market, there are two decision-making errors. many foreign brands into the market in general and marketing information in the market to determine the existence of two errors.
We should make judgments in the market, foreign firms in China not sensitive to market changes, the choice of target market too "selfishness." Marketing propaganda, foreign Spyder ski apparel industry has matured, so companies in the production, design, systems are often too intoxicated with its marketing philosophy has become, during the marketing did not according to China's cultural practices and consumption habits flexible adjustment.
First of all, Spyder ski suits in the style, color, workmanship, and never plays its in windproof, waterproof and breathable functional requirements, after all, enthusiast-class country skiers still relatively small, more people involved in this campaign is to fashion, simply as a leisure activity, so the Spyder ski jacket style design, color requirements are relatively high.
Second, the focus on product functional. Spyder jacket, wind and warm lining type is best to separate, so you can wear in other seasons; country ski conditions than Europe and America advanced, Siamese-style ski suit is not easy to wear, split more popular; as compared to the domestic ski resorts in Europe and America where the climate is more cold, therefore, the domestic manufacturers in the design of ski clothing should pay more attention to keep warm when cold.
Again, note that ski suit market segments. Enterprises should be directed to the purchasing power of domestic consumers, design and production for different levels of consumption of high, medium, low-grade ski suit. Finally, ski hats, gloves, masks, and the best product design can be formed with the ski clothes series.
