subject: How mobile and internet ads offer end to end brand promotion solutions? [print this page] How mobile and internet ads offer end to end brand promotion solutions?
advertising through mobile devices- A quick look!
SMS campaigns, Bluetooth ads, gaming ads, ARBT ads, contest hosting ads etc are few ways of advertising via mobile phone devices. The main features of mobile ads read this way-
- Personalised medium for brand promotion
- Assured reach to target customers
- Richer impact on the target group
SMS Ads are one of the most commonly used practices of mobile advertising. Features of SMS mobile advertising are briefly discussed below-
- Quick and easy to start and launch (mobile campaigns do not consume much time to launch or start. Once the target group is defined, the advertiser needs to sort out the relevant data and start advertising. One of the commonly practiced mobile campaigns is Bulk SMS. In this type of mobile advertising, a particular software is used which enables the advertiser to send one SMS to thousands of customers all at the same time).
- Targeted and defined (Mobile campaigns are always targeted and defined in nature. Based upon factual data sheets, these campaigns effectively reach out to customers in a personalised and customised manner)
- Interactive approach of reaching target audience
- SMS content strikes customer's mind quickly and effectively
- Detailed tracking and analytics (helps brand owners know whom they have successfully targeted)
- Location based targeting (provides better accessibility for the advertisers)
Advertising through internet - A quick look
Online advertising (also known as internet advertising) encompasses every brand promotion activity which is conducted through internet media. Banner ads, viral marketing, email marketing etc all come under online advertising. Internet Advertising devices are widely adopted by advertisers as one of the most effective means of brand promotion.
Some forms of online ads widely used by advertisers are explained below-
Floating ads- These ads are visible in various websites like yahoo, rediffmail. These ads move across the user's screen or floats above the content. Also known as floating banner ads, a wide range of online advertisers adopt this technique of brand promotion.
Wallpaper ads- Such ads change the background of the page which is being viewed by the user.
Pop-ups- In pop up ads, a new window opens in front of the current window displaying an ad, or entire webpage.
Expanding ads- These ads change their sizes and adjust the contents of the webpage.
Like mobile ads, online ads also provide customised brand promotion solution to advertisers. Interactive in nature, online ads influence a wide range of customers to buy the product. Proven as an effective brand promotion medium, innumerable numbers of advertisers endlessly switch to online advertising.
