subject: Say Big no To Black Hat Seo Practices [print this page] Most of the UK business owners having their websites complain for not getting enough enquiries or orders from the buyers encouraged by the website. Some business owners feel that they are not getting orders despite the significant boost in the traffic to their sites. Both the cases are different. The first one is mainly related with the efforts of sale team and marketing plan while the second case is primarily related with search engine optimization. Getting orders is different thing while getting enquires is different. Both involve some common and different factors. Most business owners expect overnight results from search engine optimization services in UK, while that is not possible if the SEO provider is using genuine tactics. Many new entrants in to this flourishing trade offer SEO services at surprisingly low price to get the business and they succeed too. But, most of these apply unethical search engine optimization practices that are called black hat practices.
The best way to get the long term benefit of SEO working model is to plan better covering all the aspects. Even if you have limited budget there is no need to worry but dont compromise to get black hat SEO practices. One of the major reasons is that search engine may detect the site being promoted by illegal means. In such a case it may ban the site and thus all your investment goes waste besides bringing ill repute to you. Apart from this, the black hat SEO practices may show apparent boost in traffic but what about the relevancy. This is the most common reason responsible for creating the conditions as described in second case mentioned above. Do you know what are the black hat SEO practices generally adopted by the companies offering SEO services in UK?
Keyword Stuffing
It is a commonly abused form of search engine spam. The webmasters or content writers place targeted keywords or phrases more times than permissible limits. This practice makes the content unimpressive. Some webmasters use hidden text to fool the search engines. But, is it possible?
Cloaking
Under this spam practice, webmasters post different information to search engines than a visitor wants to see. Many cloaking practices are undetectable by search engines. Does such a link serve any purpose?
Doorway Pages
Doorway pages are added to website to target specific phrase or keyword. These are generally used in the title to encourage the visitor to land at this page but such pages provide almost zero value information to the visitor. You can judge better what the impression such a site leaves upon the visitor.
Besides the above, redirects, duplicate sites and interlinking are other popular black hat SEO practices that are generally adopted by the companies offering search engine optimization services in UK and almost in all the other countries just to please the clients with their comparable lower SEO quotes.
