subject: Nike will enhance the retail experience in various consumer channels [print this page] Nike will enhance the retail experience in various consumer channels
Recently, the international sports brand Nike announced lower prices to be launched in the Mainland of products, in order to enter the second and third tier markets. nike air max 24-7 shoes market rumors of some products will be priced as low as 200-300 yuan, which made special steps such fears will exert tremendous pressure on local brands.
Executive Director and Chief Financial Officer Xtep Rui Bo Ho said, Nike in the Mainland for over 10 years time, very understanding of the Mainland consumer demand for high-end products, but also understand the low-end products are not the source of Nike's profits, so do not think second and third tier cities into the future direction of Nike, but Nike will not release too many estimated price of the products above. If Nike made about the deployment, special steps, as only one more competition from local brands.
He also pointed out that local brands more advantage in the second and third tier cities, one is more familiar with the market for local brands, on the other hand is in the relevant market, the brand has improved distribution network. Xtep Group in the Mainland has more than 6,000 dealer outlets, second and third tier cities throughout the country, of which about Bacheng exclusive marketing our products, coupled with the larger group to give dealers a discount, so it has a considerable competitive advantage.
He also said Bo Rui, together with Li Ning, Anta and other special steps and local brands, the total number of dealers in China may reach 2 million to 3 million, with international brands to give dealers a discount not very high, do not think there are many Dealers interested in selling cheap products of Nike, and Nike to find a good dealer should also be easy, with second and third tier urban consumers more receptive to local brands, nike air max 90 into the second and third tier markets expected, not local brands have a great impact.
It is reported, this year, dealers hold an additional 800 to step 1000 stores, has opened about 400 family, estimated to total close to the end of 7000. In the first quarter same-store sales are slow growth in the second quarter with a high growth rate, the annual goal is to achieve moderate growth. At the same time, I believe the next 3 to 5 years, growth in the Mainland market for about two whole movement into, the Group outperformed the market growth rate can be. The first quarter of next year, the average sales price of clothing will increase 5 to 10%, while the shoes will have the same increase.
Nike will further strengthen the Greater China and North America and other major markets. This U.S. sporting goods company named Craig Cheek as Greater China (China, Hong Kong, Macao and Taiwan), vice president and general manager. Prior to this, Graig Cheek served as Nike, North America (U.S. and Canada), vice president and general manager.
Graig Cheek at Nike for 20 years. He has served as sales, product development and management of high-level positions. After the new government took office, he will be Gary DeStefano, president of Nike global operations under the leadership of Willem Haitink work and took over the duties. The latter as Converse (Converse) Europe, Middle East and Africa vice president and general manager.
Willem Haitink Converse will be responsible for business outside the UK. He's fifteen years at Nike has held various senior positions, including nike air max 2010 Mexico region and Central and Eastern Europe, Middle East and Africa president. As for Nike for 22 years, Elliott Hill replaces Craig Cheek served as general manager for North America. Nike GaryDe Stefano, president global operations, said, "Craig Cheek will help us in the 2015 market share in China to double the goal. Our brand in the North American market fundamentals remain strong, ElliottHill will further strengthen our position in this dominance of the region. His experience will help us continue to expand the consumer market and focus on attacking market segment, while improving the retail experience in various consumer channels. "
