Today, you can get your desired volume of traffic to your website with cheap search engine optimization tactics. If you are to employ website analytics to know where your site's traffic come from, you may realize that most traffic come from the search engines. No need to pay for PPC and advertising fees to other high ranking websites on your niche. As you can see, the search engine results are divided into two. You can find the sponsored links on the right hand section of the page and the organic results on the left. Your aim will be to get your website ranked on the left side section of the page -- organic search results.
According to statistics, internet users tend to look at the results located on the left side rather than the sponsored section. So, the question is: how do you dominate the first page of the organic search results for a certain keyword? The answer is: search engine optimization.
You got two options to achieve a cheap search engine optimization process. It's either you do-it-yourself or pay someone to do it for you. If you plan to do it yourself, you'll have to start with a keyword research by looking for the perfect keywords based on the topic of your website. Get to know the strength of each search phrase as you analyze how each of those chosen phrase or words affect your ranking and the ranking of your competitor.
Double check the pages of your sites for errors to avoid hindering the search engine bots to crawl your pages. You may also want to check out how many times you have mentioned a keyword for each content you have (keyword density), meta information such as meta title, meta description, meta keywords, and how effective is your site's navigation. All factors aforementioned are what you call on-page optimization.
Off-page optimization, on the other hand, is a process where a website acquires links from other websites. Links can help your website gain ranking in search engine results.
Thus, if you're looking for cheap search engine optimization techniques, you can start reading SEO ebooks which offers a not-so-complicated to follow steps for newbies and not so techy people. I recommend that you get a copy of "SEO and Social Media Marketing Guide", authored by Tom Heatherington. Tom understands that when it comes to creating a website or marketing your website online, most people are simply overlwhelmed with too much information. Thus, he created a book that is geared to people with small businesses that don't have the luxury of a big marketing budget and don't have the time to devote to a full-time marketing project.
