subject: TRAFFIC EXPANSION [print this page] TRAFFIC EXPANSION TRAFFIC EXPANSION
Selecting keywords and optimizing your website for those keywords is the foundation of getting traffic from search engines. There is a bit of science when it comes to keyword selection. It's not just about picking a keyword that fits.
When people what something or are interested in a given information, the first thing they do is go to Google and type in there keywords. Google will then return a list of results that they are interested.
The first page of the Google results is the sites that are going to generate the most traffic from search engines. The sites on the second page of the Google results will likely generate a nice amount of traffic from search engines too but the further back in the search results pages a site is, the less it will receive.
Obviously everyone will what to have there site in the beginning pages of Google so as to reap great benefits from searches.
Some keywords and keyword phrases are more competitive than others. Broad keywords phrases are usually very competitive, making it harder to get to the top of search engines results. Choosing carefully will give you a better chance of ranking high and driving traffic.
Then how can one be able to choose the right keywords and keyword phrase in order to reap high benefits from searches
Step 1: Thinking like a customer or a person who is interested in given information that you have to offer. What keywords or keywords phrase they might use to search for these products, services or information?
Step2: Having a tool that will be able to tell you how many searches per day your potential keywords and keyword phrase are getting.
After you have determined what terms people might search for, you need to know how many searches per day your potential keywords and keyword phrase are getting.
Below is a free tool you can use to determine you potential daily keywords and keyword phrase:
free-keywords.word-tracker.com.With these tools you can enter any keyword and find out how many searches per day they are getting. As a general rule, using a keyword that gets 100 searches per day is a good idea.
Once we have the best keyword to use, we need to make sure to optimize our websites with them. Thus driving traffic to our website.
