subject: Fuzhou: Maintenance Companies Have Opened Shop Home Appliances - Appliances Store, Appliance Repair [print this page] Out a lot this year, Fuzhou Out a lot this year, Fuzhou
Home Appliances Store, the reporter interviewed in depth recently found that the electrical appliances store in the "masters" are mostly from the appliance
Service Industry had fought out. Industry veterans point out that maintenance of the biggest business advantage to open stores activate one's own
Service Over the customers, not only do the maintenance they do sell, this "sales + maintenance" combo model can effectively channel resources integration. With the increase in this type of appliance stores, appliance stores in the market integration of power will be weakened.
[Investigation]Community emerge in many shops
Sanming John Wu goods from household appliances maintenance industry in Fuzhou, the hustle of the more than ten years, recently he has a new hats??? Appliance vendors.
Since the beginning of a number of streets in Fuzhou, the community from time to time to see some electrical appliances store, opened, Haier, Gree, Midea,
Galanz Various home appliances brand stores almost simultaneously send power shop, one time there are different Fuzhou some communities the status of home appliances shop store side by side.
After months of deliberation, John Wu goods last month, joined Haier, Haier's sales and service center to open to the East Golf Garden, Fuzhou, 54 North, Building 7, 13 stores, and in John Wu goods before the U.S. air to the central water heater has been "seated" Golf Garden, Building 7, 12 stores.
The East Golf Garden marathon from electrical appliances store is not alone in this one case, due to the different appliance manufacturers have been developing electrical appliances store channel, in addition to 54 North outside of Fuzhou, Fuzhou Jinshan, Eastern and other regions have also opened a large number of electrical appliances store out.
Reporter learned from the industry, Haier set up in Fuzhou area of specialty stores and sales and service centers have more than ten, Gree
Air conditioning The store has 50 more than in Fuzhou, the U.S. air-conditioned stores in Fuzhou has more than 30.
[Analysis]Maintenance companies has the natural channel edge
Fuzhou Federation of Chamber of Commerce electrical maintenance industry, said Lin Hai Mian, Fuzhou, ongoing maintenance of business management company with 70 or so they have a certain strength of the repair business of which 2 / 3 of today's home appliances are set up her own monopoly shop.
Hai Lin Mian said the identity of the maintenance business are special, especially the strength to undertake a repair business had its own brand of regional maintenance of household appliances, home appliances on a single brand a better understanding of the various types of appliances, their long-term contacts with vendors, once the company has expanded the needs of the regional stores, repair companies can often gain an advantage in open shops.
Zhang Daming is liters Water purifier Fuzhou service providers. Before he opened the company for air conditioning and other appliance repair, then get liter water purifier Fuzhou service provider qualifications, factory service this year, he was doing, but also "take the opportunity" by opening their own shops. In response, Zhang Daming said the maintenance providers set up shop in the biggest advantage is served revitalize one's own customers, not only do the maintenance they do sell, this "sales + maintenance" in the combo model can effectively channel resources integration.
[Affect]Sales force can not be ignored
Maintenance companies set up shop in the phenomenon of large-scale home appliance store not cause attention. Fuzhou
States United States Advertisement Promotion Department head Zhengmao said that as the appliance stores business area, full category, plus the advantage of relying on manufacturers to integrate resources, the leading home appliance home appliance stores will not change the pattern of consumption.
Reporter learned from the industry, many electrical appliances store in Fuzhou is also the integration of the actual manufacturer of resources, and even behind the scenes support of manufacturers, such as giving
