subject: Open The Appliance Door's Crowded Domestic Rival? - Bringing Home Appliances, Lcd Tv - Network [print this page] Recently, Konka, Changhong, Haier, TCL, China Telecom, Suning and other six companies responsible for 90 successful enterprises on behalf of the Ministry of Finance, the Ministry of Commerce signed a cooperation agreement, household appliances to the countryside to promote the project started.
"The implementation of home appliances to the countryside found the right start rural consumption and farmers." Zhang Shaochun, Vice Minister of Finance noted that with the implementation of the policy support and benefit agriculture, improved rural infrastructure, rural consumption is in Upgrade to the stage based consumer appliances, household appliances can be driven to the countryside to promote project, a total consumption of 920 billion yuan.
Leveraging levers of fiscal policy, the 34 huge market of consumer demand into real purchasing power rapidly, household electrical appliance enterprises have accelerated the pace of the countryside. Recently, with 15 color TV products and all provinces of circulation enterprises eligible to bid, "home appliances to the countryside" to promote the project Konka announced that its flat-panel market channels to upgrade the county has achieved initial results.
See sales data from the third quarter, medium and large cities, 25 percent growth in LCD TVs, while the market grew at 34 is a 154% growth rate is much higher than large cities, while the first appliance to the countryside to promote projects times will be flat panel TV into the "countryside" products ranks, which for the rural market consumer upgrades, and flat panel products in the 34 market played a role in promoting universal access. According to the PRC, market research of Beijing Co., Ltd. forecasts the market in 2009 34 will be 32.8%, 108.9% growth rate, much higher than 12 markets.
In this situation, the major home appliance enterprises have increased the intensity of the sinking channels, Changhong in the "home appliances to the countryside" 12 provinces and cities, the host "flat countryside" campaign to expand nationwide coverage areas , TCL has also launched a rural market 24 hours delivery service. Prior to this, Konka has started 34 Channels systematic market upgrades.
Reporter learned that, Konka channel upgrades to the county, began the second half of 2007 to the county for the market, "10000 shine" special action plan, the actual implementation will include software, hardware, comprehensive manner. "Hardware" of focus on through the "flat-panel image of the store," refresh VI recognition system, a kind of flat products increased efforts to improve the image of the terminal market, 34; "software" focus on the formation of professional teams, to strengthen channels of prefectures and counties customer management and service, bringing tangible benefits to consumers.
Industry pointed out that the country has around 500 prefecture-level cities, county-level city of more than 2100, more than 50,000 villages and towns. In the policy in promoting the formation of a huge market by 2009. After many years of industrial accumulation, domestic color TV enterprises in the breadth and depth of the channel has a greater advantage than foreign brands. The CRT, flat panel simultaneously in the market for including Konka, Skyworth, TCL and other domestic brands, including channel development effort provides a market advantage.
