subject: Important Marketing Announcement; Avoid These Mistakes [print this page] As someone involved in an online business, marketing techniques are important and necessary to build your business. The following are the latest marketing tips and mistakes that should be avoided at all costs.
Marketing Mistake #1: Calling it quits too early. Don't stop using one particular marketing strategy because you failed. Changing a headline or the ad copy could be a easy correction that will bring your marketing efforts great results. Before making the final decision try making moderate changes, run a series of test or get some additional education. Don't give up too soon, the marketing technique may need more time to circulate.
Marketing Mistake #2: Failing to offer a solid guarantee. With everything you do, whether it be online or offline marketing, you have to have a guarantee. Some people are hesitant to do this because they fear people will take advantage of them and drive them out of business. It's natural to think this way, but it's false. Instead, always include a money back guarantee as this will increase sales.
Marketing Mistake #3: Failing to target a market. This is essential and must be followed at all costs. If you are trying to target everything and everyone, good luck! Every online business should have a specific target group. It could be individuals looking for a duplication system to attract prospects to their business or individuals looking for health and wellness products. Maybe business prospects who need to improve there skills to build a down line. Whatever the case, always consider before starting a marketing campaign who you are trying to target.
Marketing Mistake #4: Failing to do keyword research. It does not matter what type of marketing you are doing online, keyword research is essential. Failing to do keyword research is like shooting an arrow in the dark. Why? If you are not setting up for your target market through the keywords being search today you will fail to reach that target market. I would not even bother to market online if you are not going to take some time to do appropriate keyword research. This simple method will save you frustration down the road.
Marketing Mistake #5: Using an advertiser just because of their readership, listeners for radio, or viewership for TV. This marketing tips is for those who really like to get creative and think outside of the box. For example, it is great if your budget can afford these marketing methods, however if you advertise from 2:00 AM-5:00 PM on a radio station that is an all-sports talk radio and you are selling a female product or service, how successful is your campaign going to be? So, once again, make sure you are targeting your audience correctly.
Marketing Mistake #6: Must be able to up-sell. This marketing tip may offend some however it is important to address. If your product or service only lets you make one sale per customer, you are going to have a very tough road ahead. Selling only one product or services will put you in a position where you just have a job. You need to be able to offer a variety; more than just one product or service in order to keep them coming back for more. Otherwise, where is your residual income?
Following these free marketing tips can really be to your advantage. Avoid these 6 deadly marketing mistakes and instead focus on proven marketing strategies that will take your business to the next level.
