When it comes to marketing on the internet one of the most important aspects is getting your website to show up in the top search results of the major search engines like Google, Yahoo and Bing/MSN.
This article is designed to help attorney search engine marketing by providing quality tips and advice you can use and put into action right away.
The first thing you need to understand about search engine marketing and search engine optimization is that it consists of two elements, on site and off site.
Google the world's biggest and most used search results engine wants to deliver the most relevant results when someone types in a key phrase or word. This is Google's number one goal to provide accurate, relevant information regarding the search someone has entered in to the Google search results.
With this in mind you need to make sure the headline, and content on your site is relevant to the keywords you are trying to rank high in Google for. You also want to add relevant keywords to your site, however you don't want to overdo it here, it is far better to have 5 - 10 very relevant keywords than to just stuff 50 or more keywords that are broader.
There is a lot more on site factors to consider than these two however it is a good start. When it comes to off site attorney search engine marketing Google looks at inbound links, these are links from other sites that are linking to your site. Google looks at the links as votes, and the more quality and relevant votes/links you have to better your site will perform in the search engines.
The links pointing back to your site should also be hypertext, which means your link in embedded in the text of your keywords. For example instead of having your website link like http: //www.YourWebsite.com it would be attorney search engine marketing.
Another very important aspect to attorney search engine marketing is to create videos, articles, press releases, etc and promote these properties. Google, Yahoo and Bing/MSN like these properties and often will rank them high in the search results too, this way you can have multiple first page rankings in Google and really start to dominate your market.
