subject: How Online Press Releases Can Benefit Your Business [print this page] How Online Press Releases Can Benefit Your Business
With online press releases, you can get both backlinks to, and exposure for, your website. Firstly, exposure, a press release distribution service will take your press release and get it published at a multitude of places. It depends on the service used and the topic of the release, but you can expect it to get easily published at 100-plus places. Say 10 people read your press release at each of those places, that works out to 1000 readers. Not bad, right? And those are pretty conservative figures. In addition to the exposure you get from these press releases, you will also get a backlink for each place the press release is published to, leading back to your main website. Search engines will look at the number of legitimate backlinks that you have and increase your ranking for the targeted keywords that you have, so that when customers search for those keywords in Bing, Google or Yahoo, your site will show up on the front page of results! The more press releases get published, the more backlinks you will receive, and therefore you will experience more business. Since the advantages to this strategy are now clear, you might want to examine ways to get the job done. Writing a press release is the first step, which can be in the form of an article about something related to your niche. There are people you can hire to write it for you to sound professional, or you can just do it on your own if you feel you can trust yourself to do it. However, hiring out would be the best way to give it that higher quality that will get you the results you need. Press releases that are badly written will not help you, no matter how good your distribution service is. When it comes time to distribute the press release, you can find several companies that will assist you. While you can get some for free, it would do you well to invest in a paid service, as they will have far more options and places to publish than the often fallible free ones. You really get what you pay for, so get the best service you feel you can afford, as they will send it to more places and get you more exposure. For the next week, the articles will be distributed, and you will then be sure to experience more and more contacts and backlinks.
