subject: Developing Your Unique Selling Proposition and Communicate it [print this page] What is unique about your business or brand vs. direct competitors? You will probably find a whole list of things that set you apart; the next questions will help you decide which of these to focus on. Which of these factors are most important to the buyers and end users of your business or brand? Which of these factors are not easily imitated by competitors? Which of these factors can be easily communicated and understood by buyers or end users? Can you construct a memorable message of these unique, meaningful qualities about your business or brand? Finally, how will you communicate this message to buyers and end users on internet? Marketing tools to communicate unique selling proposition include media advertising, promotion programs (e.g., direct mail), packaging, and sales personnel. What is it that makes you unique and valuable? The best way to find it out is answer questions below. What is it the customers/clients want? What need or want are they really trying to satisfy? What is the main or dominant reason for my customers/clients buying from me? What can I do that matches or exceeds those expectations? What do I do to make sure the customer gets what they want? What do I do which no one else does? (My competitive advantage) What is unique about my business? What is my unique 'story' - for example, product selection, service standards, staff training? How can this be made different from my competitors? What are the benefits of developing a powerful Unique Selling Proposition? It gives your prospects a reason to do business with you rather than your competitors. It can help make your marketing much more effective- It gives you the focus you need to dominate a market niche. A good unique selling proposition should be: Only one sentence (although you can get away with two). Clearly written so that it is easily understood and focused on benefits that are unique to your company or product. What does a good selling proposition look like? The ultimate goal of your selling proposition is to have people say... "Oh yeah, I have heard of you. You are the one who..." - And then respond by requesting more information or making a purchase. Like to know some more www.saleslion.fi
Developing Your Unique Selling Proposition and Communicate it
