subject: Law Practice Marketing - Internet Marketing For a Law Practise [print this page] Law Practice Marketing - Internet Marketing For a Law Practise
As a law practice owner if you are not marketing on the internet you are leaving money on the table and ultimately allowing your competition to establish a firm hold of the search engine results.
Marketing on the internet is not hard once you understand a few basic rules, in fact it is very realistic to get your assistant or receptionist to do a few tasks everyday and before you know you will be generating 100's of new leads every weeks to your website.
However here are the three biggest factors that hold most small business owners from succeeding on the internet.
1. They spend thousands of dollars hiring a website designer to create a really 'good looking' website however most of the time they don't produce results. Please don't get me wrong you want to have a good looking site as your website these days is often the first point of contact your prospects will encounter. The only problem with website designer their number one goal is to make the site look really good, not necessary produce the best results. These are where you need the knowledge of an experienced internet marketer to help out making the site more profitable.
2. The other big reason why many small business owners fail online is they hire expensive SEO (search engine optimization) or PPC (pay-per-click) firms who charge thousands of dollars month. Many of these companies will get your website on the first page of Google for keywords that just don't make you any money which in reality only took them a few hours to do and this way they can say they did their job.
3. I can relate a lot to this one, many business owners attempt to do it themselves however they just don't have the time or energy when they should really be focused on what you do best which is run the business.
The truth is with the right system and knowledge you can get your assistant or receptionist to do most of the tasks required between phone calls, etc and you could be generating hundreds of new leads every week.
