subject: Xbox Kinect - The Last Straw [print this page] Xbox Kinect - The Last Straw Xbox Kinect - The Last Straw
The world continues to bide for the Xbox Kinect
to be re-released. What once permeated the airwaves were commercials and dignitary reviews of this innovative console have now been interchanged with brutal criticism towards Microsoft for running out so briskly. Some feel this is just a flimsy retailing plan to try and buildup the hype of the console. Others seem to be more accepting of the barricade involved in releasing a brand new piece of hardware in mass quantities.
Instead of reaching a decision right away let's take a look at both scenarios. If you have been following this deficit at all you would know that both sides have legitimate arguments.
To start with we will take a look at the disreputable marketing approach.
In order to understand why a corporation would do this we need to look at the past. We won't have to look to far though because this absolutely happens every Christmas. The one that stands out in my mind the biggest would be the tickle me elmo doll from a few years ago. This figure was just as much in your face as the Xbox Kinectis today. Everybody had to acquire this for their children for Christmas. It was ataxia at all the stores and just like the kinect the tickle me elmo doll seemed to be in lacking reserve of goods. Then, just when most human beings had given up, a large amount of tickle me elmos seemed to magically come forth back on the stores shelves. The business that {manufactured the toy acted like heroes. As if they had just defended America from itself. When In reality they had this reservoir all along.
The other side of this debate is that this takes a lot to produce this Xbox Kinect technology rapidly. We're not ranting about a few hundred thousand units. We're talking about 5 million in projected sales by the december 31. This is no easy mountain to have to move up. This takes very detailed preparation and execution on Microsoft's part. You also have to be unafraid in your numbers and projections. What if you plan for 5 million and only move 2 million. That's a huge delinquency on someone's part and that's also costing the establishment millions to store those consoles that they cannot ship. This is where the trick becomes very frustrating. Do you build all 5 million in outlining of this launch or do you make about half and see how they traffic first? Then, if sales are going in the right direction you arrange the other half be produced and shipped.
It doesn't absolutely matter how you look at this. What it comes down to is Microsoft wasn't prepared for this launch at all. If it's a shabby marketing ploy than they failed because its only making them look bad and hurting the consumers. If it's a simple blunder on their part, and they didn't assemble enough to start with, then they shouldn't have projected to sell 5 million by the end of the year.
