subject: Choosing An SEO Agency - A Few Things To Keep In Mind [print this page] Choosing An SEO Agency - A Few Things To Keep In Mind
If you want to get your website high up in search engine rankings, you would do well to get the best SEO agency possible. Obviously, you want an agency that is true to their word and will get you seen for whatever targeted keywords that you want. You will be sure to get back more than what you paid for, since you will get the customers that you are looking for. Research and questioning is all-important when deciding which SEO agency to hire. You can not rely on their claims alone and you should, prior to choosing, research the following aspects:
Experience - Investigating how they were with other clients in the past is the best barometer you can use in order to find out just how good they are. Just look for verified cases in which they have actively helped a client's website get to the top of Google through their SEO efforts. You might find some SEO agencies who hesitate when giving you their clients' contact information; if so, just look at their own website and see how effective they are by searching for them in the search engines. If they know their stuff, they should be ranked highly for the keyword "SEO agency".
Timescale - Another factor is finding out just how fast they can help you get high rankings in search engines; you won't get precise figures from them, because there are so many variables that are not up to them. However, they will have the experience to let you know a particular timetable that they predict you will start to show results. If you see agencies that say you will experience success with them overnight, avoid them like the plague, because they are offering false promises, due to the fact that it is impossible to ensure instant success with SEO. Once you have the timetables from your preferred SEO agency, look into written guarantees that give you at least partial refunds, as that will help cover your back in the event they are not true to their word.
Reporting - Frequency of their report provision should be determined. The average professional norm is monthly for a full report as well as semimonthly phone calls to provide a quick update. You should request that the monthly report include both a list of all links they have built and a graph illustrating changes in your ranking during the prior month. You should also be assured of their ability and willingness to spend 30 minutes a month in a meeting to answer any questions you may have regarding their plans for the upcoming month as well as their current progress.
