subject: Giants Struggle To World War Ii Shanghai Zhongshan Park Staged Xinjiekou - Gome, Suning, Channels - [print this page] Suning , States United States Paradise by the impact of rail hub, "three kilometers of the death circle"
Shanghai Zhongshan Park business district could become another "Xinjiekou."
Earlier this month, Gome, Yongle together into the central business district of Nanjing Suning headquarters??? Xinjiekou area, shop in the greater intensity, while attempting to "no profit" of special machines battle mode weakened profitability in Nanjing Suning, Suning shaken
Brand Image, thereby affecting Suning Financing Capacity, its national Strategy Produce slight Make Use. Now Xinjiekou war model, is likely to be Suning, Gome copy to Shanghai's Zhongshan Park business district.
Gome: You can continue to shop at the Zhongshan Park
2005 8 23, Song Linlin, general manager of Shanghai Gome to the "Daily Economic News" revealed that the country the United States has been negotiating new Shanghai Zhongshan Park area of the property, and, in the future if there is suitable property, GOME will consider the continued distribution in the vicinity of Zhongshan Park. Just last month, the National Zhongshan Park business district in the United States has just opened up a new store, now in the business district already has two stores.
Industry believes that Gome and Suning in Zhongshan Park race distribution, mainly Chinese and the subway and light rail for the Zhongshan Park business district every day to bring 60 million passengers flow, and its unique use of rail transport radiation, "break through the death of Yongle '3 km circle 'intentions have been clear."
8 10, Paradise announced, taking over the Tsann Kuen 8 stores in Shanghai, the Shanghai Yongle in the early completion of the overall layout of the 50 outlets, and thus created a
Home appliance chain Industry, "three kilometers death circle", that Shanghai residents in their range of 3 km around, always find a Paradise chain. Paradise Marketing Manager Huang Jianping even boasted, "This shopping district of Shanghai the other home appliances
Operate Are concerned, would be a 'death encirclement'. "At present, Gome stores in Shanghai, size 25, Suning was 20.
The layout of the density in accordance with this, do not add up the number of stores such as Wing-lok of the Gome and Suning, obviously can not compete in size with the Wing-lok. Moreover, with the overall layout of the realization of Yongle, Gome, Suning and then gathered at the traditional commercial district residents up shop
Risk And costs also increased significantly, the industry analysis: this case, Gome, Suning shop to complete the set target, "who has a huge flow of rail transportation hub in the region, apparently became the Gome and Suning's new strategy."
As planned, the National United States this year and next in Shanghai, Zhejiang, Jiangsu will
Investment 1.2 billion new 100 stores, of which about 50% of the stores will be in Shanghai, and Suning to the end of this year, stores in Shanghai will be increased to 40-50 at home and 3-4 at home to open
Flagship store . Yongle: If the right to immediately enter
Paradise could not find a suitable property as a result of gaps in the Zhongshan Park business district, this is the Gome and Suning choose to Zhongshan Park business district, "fired the first shot," an important reason.
For Gome, Suning's aggressive, Huang Jianping seem confident, he said, because the appliance
Marketplace A relatively high degree of homogeneity, consumers prefer shopping nearby, so Gome and Suning's "transit hub offensive" does not give too much pressure on Paradise, "and, Yongle in Xujiahui, Wujiaochang 2 Great hub, also grabbed a head start. "
Paradise in Zhongshan Park, and for the blank, Huang Jianping, said, Gome and Suning's entry is likely to lead to market saturation, Paradise is now adrift, but, "if a suitable property, does not rule out immediately into the possibility. "
Still in the industry Expert Reminded, in large transport hub in Shanghai, every day millions of mobile population, these people, a large part of household appliances is the main consumer group, the layout of Paradise before, a large part of or against a relatively fixed group of consumers, " If Paradise can not grasp the advantages of hub location, its control of the market in Shanghai, this is likely to be weakened. "(Jiang Zhipeng)
Adjacent Suning opened the largest store to be in September
If nothing else, Suning Appliance in September this year, most supermarkets will be officially opened in Shanghai, while Suning this carefully selected metro and light rail interchange in Zhongshan Park business district, it also means the official start of their MTR Suning Marketplace strategy to compete for the headquarters of Paradise??? the Shanghai market.
