subject: 8 conditions you have got to bear in mind when you order a new webshop [print this page] 8 conditions you have got to bear in mind when you order a new webshop
Think as a customer and build your web shop from this point of view. If they without a doubt find what they are looking for, they are more likely come back next time.
1. The cost and shipping cost should be certainly laid out in the web shop. In many web stores the number of abandoned carts is huge because the customers are not informed about the shipping fee in advance.
The cost of delivery should be a fixed amount and matrix style shipping fee charts should be avoided. If you do it right, you may profit from shipping fee averaging across a 100 orders.
2. Your web shop should be trustworthy and vouched for. If you have any type of authorization or certificate you should display it on your website. Photos of the people working there as well as telephone, fax and e-mail or any other contact info must also be shown.
List all your company data to ensure that customers trust you and your company.
3. The opening page of your web shop must be designed! You should pay attention to the beginning page and carefully outline it, highlighting some products. Weekly or monthly offers are praised.
4. The appearance of your web shop should be modern and sophisticated.
Many of my customers analyze the appearance of my web shops too basic and they would like to see more movement and designing. Unfortunately it is 2010 and the glittering, ostentatious web shops do not carry off while the clear and transparent systems do. Today's customers are not interested in flash animations; they show interest only in good promotions, beneficial products and quick browsing.
5. Calculating cart and sum calculator. We expect the cart to display the final amount we have to pay. Illustrations can be positive but the biggest important is to show real data to the customers.
Most of the carts are left because of the lack of information.
6. Seeking and filtering the products. Nowadays, it is easy to get search and filter features that help the customers in picking an element. This helps them to more doubtlessly make a decision although not many local retailers use it.
As for me, I generally use the Amazon and eBay sites for searching and filtering. They have solved this question very effectively.
7. Customer presumption. Try to discover incentives for your customers to add their opinions as these are especially important for a web shop. The more helpful opinion you have, the more sales you can realise.
The opinions of previous customers will be the declaration for the new ones that it is worth buying at your web shop.
8. Livechat, Facebook, Twitter, etc. Wherever you can you should communicate because potential customers are waiting for you in the internet world. Today communication is faster than ever. Do not let the customer search for how they can contact you, you should contact them first.
