subject: Advertising Goods Industry Historical Past And Summary [print this page] Advertising Goods Industry Historical Past And Summary
Promotional merchandise are already around for nearly 200 years. The Promotional Merchandise Association Global (PPAI), a trade association for promotional item distributors, points out that the promotional marketplace came about when George Washington produced buttons for his marketing campaign. Although the promotions market has transformed and expanded greatly because then, the authentic idea behind the message stays the same, get your message seen.
Promotional products are increasingly turning into a regular component of companies' budgets. Men and women are recognizing that possible business growth can be straight associated to using promotional merchandise and inventive marketing. Occasionally this means having to invest just a little bit much more on promotional items while creatively thinking exterior the box for brand new methods to express your message.
The promotional merchandise industry is presently 1 on the fasting increasing industries in the nation with whole sales exceeding $16 billion in 2003.
PPAI provided the next breakdown of promotional product gross sales by class and item:
2003 Class Sales
* Company Presents 17.9%
* Employee Relations & Events 10.1%
* Tradeshows 9.1%
* Brand Awareness 9.0%
* Employee Service Awards 7.5%
* Dealer/Distributor Programs 7.5%
* Public Relations 7.5%
* New Customer/Account Generation 6.6%
* Internal Promotions 6.0%
* New Product/Service Introduction 5.3%
* Safety Education/Incentives 3.8%
* Not-for-Profit Programs 3.8%
* Customer Referral 3.7%
* Marketing Research one.3%
* Other 0.9%
2003 Promotional Items Sales
* Wearables 29.5%
* Writing Instruments 10.5%
* Desk 7.7%
* Calendars 6.9%
* Glassware 5.5%
* Bags 5.4%
* Recognition 5.0%
* Sporting Items 4.2%
* Buttons 3.5%
* Automotive 2.9%
* Computer 2.8%
* Textiles 2.6%
* Games 2.5%
* Other 2.4%
* Electronic 2.1%
* Food 2.0%
* Personal 1.7%
BENEFITS OF Organization PROMOTION
Connie O'Lane, a senior writer for Imprint, gives the next as beneficial reasons for by using promotional things:
- They're affordable and don't have to be supported by more marketing
- Promotional goods generate repeated impressions without repeated costs
- Logos can now be affordably rendered with four-color processing
- Promotional goods constantly reinvent themselves; there are a lot more than 250,000 promotional items presently available.
- Promotional things help to drive traffic to a website or somewhere with additional information
- Promotional items are durable and they aren't discarded like print promoting
- Company promotions appeal to customers as a way to get something for nothing, eventually generating enterprise back to the organization
- Promotional products are the only form of promoting that persons don't mind being subjected to
- Records show that 40 percent of individuals can remember the names in the advertiser as long as six months after receiving a promotional merchandise and 31 percent still use the promotional item one year later.
The most obvious reasons for working with promotional products include reinforcing your brand identity and establishing your name and logo within the eye of your consumer. Advertising professionals give the following as other possible reasons 1 may decide to use promotional merchandise as an advertising medium:
Promote goodwill
Advertise items and services
Build customer loyalty
Develop/Increase store and trade show site visitors
Celebrate an anniversary or grand opening
As a thank you to your employees and customers
Provide incentives for quality work or safety programs
Get your company's name, phone number, or URL out and in front of current and prospective customers
Promotional products are an unique alternative to your normal advertising. Whether it be your logo or url address, these marketing merchandise can help brand your company and keep it top-of-mind.
