subject: Don't Commit These 6 Mistakes When Advertising on Google [print this page] Don't Commit These 6 Mistakes When Advertising on Google
Google Ad Words is the most effective means of driving targeted traffic to your website. It's not even wrong to say that Google is the best advertising channel because its tools are more extensive that other platforms. Because of this, it's the most functional testing ground for Pay Per Click management. It not only gives the most thorough and robust reporting and management system today, but it permits you to get your website listed on the first page of the search results for virtually any keyword you can imagine. To aid you in your Ad Words campaign, here's what to evade when marketing on Google.
1. Bidding too much. Although being on top would get you the most clicks, but the question is, are these legitimate clicks? Most people click on the most noticeable ad, ads that are on the top spot, without reading them first. In addition, if you don't have a prearranged data showing a high bid return with a positive Return of Investment, you need to maintain your bids to the lowest so that not to overbid relative to your profit potential. You may not be capable of driving in a lot of targeted traffic to your site, but prior to going deeper into your business, you can get CPC and conversion data.
2. Implying that the product is free. Only sales pay your bills and not traffic alone, just in case you forgot. Don't make the same mistakes of inexperienced advertisers by enticing likely customers by implying that their product or service is free. You'd end up paying for unwanted clicks from this click-through if you do. A successful Google ad entices not only the targeted traffic, but converts visitors into clients.
3. Bidding on generalized keywords. Without producing any conversions, generalized keywords can eat a lot of your advertising budget. Your Google ad need to be tightly targeted to your buyer's buying habits, and not invite searchers who don't know what they want and are still in the research phase.
4. Setting a low daily budget. If you establish a very minimal daily, your advert won't appear with each search query that is made with your keywords, though many people imply that you start off your campaign with a low daily budget while you work your way around Google Ad Words. It's better to set your daily budget about 5 times the amount that Google suggests, and monitor your PPC campaign daily.
5. Leaving the content network on. This is the most common mistake advertisers make. Turning on the content network can incur big dollars on the content network very quickly while not getting very high traffic in return. So, unless you have great advertising experience, it's best to turn off the content network.
6. Linking directly to merchant's website. (For Affiliate Advertisers) Direct linking doesn't allow the opportunity money if your merchant's website doesn't convert. Rather than direct linking, create a landing page for a specific product or service where you can pre-sell and promote similar products at the same time to produce higher conversions.
Before grabbing additional exposure through other means start with Google and then move on to other PPC search advertising platforms using the data and statistics of traffic patterns you've gain from Google Ad Words. Still, if you don't know how to find your way in Google's system, you'd end up wasting a whole lot more than earning from your clicks, hence you'd better not fail. So, avoid these 6 common mistakes and you will be on your way to PPC internet advertising success.
