subject: Feng Ling Violin Violin Competition To Become The Only Designated 2008cctv Piano Violin Brand [print this page] The Central Propaganda Department, the State Administration of Radio approval, CCTV in August 2008 to December 2008 at "2008CCTV Piano, Violin Competition."
Jiangsu Feng Ling Ling Fung Group's instruments violin standing proudly in many domestic and foreign brands of the pack, stands out as the only designated 2008CCTV Piano Violin Violin Competition brand.
In recent years, Feng-Ling violin in the implementation of international brand strategy at the same time, forever "is not branding, on the way in shaping the brand" and create brand passion. Bypassing the "spoon-fed ads, a cycle of price wars, intense channel conflict" and other brand competition vortex, inventive, open the "international-type culture, culture-based brand, branding activities," a new way, called the industry brand strategy pioneer.
Vice chairman of Chinese musical instruments, violin branch president, chairman Li Shu Ling Feng said, the future of marketing is brand competition, the selection cooperation with CCTV, is the implementation of brand strategy Feng Ling a chance, it is a major breakthrough. The opportunity and the breakthrough three reasons to consider, first, CCTV with us, "the world's first consecutive years of sales in the first world," the brand temperament fully matched target consumers at home and abroad a very high degree of overlap, to provide our branding a rare opportunity to; Second, the media and our past activities are somewhat different, to give all themselves, unaware a new feeling, take the "professional, high technology, international" road; third to build a CCTV media brand with the spirit of Fung activities, through branding activities to enhance the competitiveness of the brand, adding vitality to the brand.
Mr. Lee also stressed that "Feng Ling violin, sound moved the world" slogan embodies the people's confidence and Feng Ling Su brand requirements, this statement is not only required good quality products, and requires moving. "Quality to customer satisfaction and service to customers moving" is the phoenix who consistently uphold the spirit of enterprise spirit, not only from the creation of enterprises, and even more from businesses to their work. This self-confidence and spirit will be fine with Feng Ling violin performance and human characteristics of the transmission, moving staff, moved the market, or even moving competitors.
Feng Ling violin brand strategy to bring real business benefits, in 2008, the global economic slowdown, international financial turbulence background, Feng Ling instrument all targets were achieved over 26% increase in production and marketing rate , market share, brand awareness and core competitiveness, have been greatly improved.
It is learned by the Fung Ling sponsored 2008CCTV violin piano, violin competition is television CCTV following the competition of young singers, Youth Dance TV contest, crosstalk sketch TV competition, national music television TV Competition Authority, established after the tenth race on national television Art Competition. CCTV hope the event into a national and international authority on another musical event. Events now in major provinces and regions into the final selection stage.
