subject: Exhibitors Choose To Avoid The Wrong Idea - Lighting Industry - China Sport Wrist Watches [print this page] At the exhibition select, you need to pay attention to avoid the wrong choice concepts and methods. Does not consider its own needs, regardless of market conditions, not fair to do research, choose to work only for one reason alone, or for considerations of a unilateral choice to make the exhibition are wrong. The choice of many common errors, the following special example:
(1) because the invitation to choose exhibition.
Invitation may be issued by the exhibition organizers, it may be celebrities, government departments, chambers of commerce, trade associations issued. Organizers of the exhibition invitation from largely ignored. Celebrities, invitations and other government departments may be able to prove that show some effect on the quality not bad. But does not consider itself Marketing Needs and market potential exhibitors to accept the invitation decision is unwise. For businesses, low-level invitation (including organizers of the exhibition invitation) do not consider high-level invitation only as one of the considerations.
(2) low cost choice for exhibition.
Costs is to select one of the factors show low input high output has been on display for all traders, including those who are looking for. But at home, adjusting supply and demand market economy, low cost must have their reasons, there may be a big three points: First, show the location of the market potential may not, and second, show exhibitors may not be suitable for the needs of three is show quality and efficiency may not be ideal. Therefore, the choice for low-cost exhibition is often wrong. Practice has proved that. (But must be explained that government departments or other funding is not in this exhibition range) cost level is very important, but more importantly, cost-effectiveness. Can not be considered in isolation but should consider the cost of comprehensive. Whether the market has the potential to show whether the need for exhibitors to display whether the effect should be a good choice of the most important factor, low cost should be put on plays an important role.
(3) because the evaluation of good and fair choice.
Celebrities, government departments, chambers of commerce associations, news media may have made a show very high evaluation. Because of this and make the choice may not be appropriate. Need to note the following issues: the organizers of this evaluation may show the results of public relations work done by the reviewers for their needs, in accordance with their standard evaluation show that the needs and standards may be inconsistent with the exhibitors; evaluation who may not be experts. Therefore, the exhibition select the type of assessment only as a reference and not as the main basis.
(4) as competitors and exhibitors participating.
This is a very common phenomenon, especially in large companies. Important trade fair is a good place, in this occasion appeared on the impact of the exhibitor to expand or maintain a positive sense. However, competitors participate in a show of his own strategic and tactical considerations. Not necessarily the same as the reasons for each of the exhibitors, the fair conduct of others should not be a reason for their participation. So in addition to considering their own marketing strategy that is why the exhibition, but also the marketing tactics that what kind of marketing, commercial competition does not necessarily have a positive race to defeat the enemy, capture the market in many different ways. In short the need to consider the various factors according to their own, can not be rivals led by the nose.
