subject: Service Coupons are a Win/Win/Win for Customer, Affiliates and Businesses [print this page] Service Coupons are a Win/Win/Win for Customer, Affiliates and Businesses
Affiliate marketers have taken service coupons and run with them. This is good news for budget conscious consumers looking to find some bargains online. The affiliates are freely and willingly sharing these coupons with anyone so that they can promote their on sites. It is one of the few win/win/win scenarios in life.
Win for the Affiliate
Affiliates are basically salespeople. They put up websites, run campaigns, and promote products. In return for all their efforts, the product owner pays them a commission based on sales they initiated.
For example, let's say affiliate marketer A wants to sell Verizon wireless. The affiliate marketer applies to become a Verizon affiliate. Once accepted, the affiliate is free to promote Verizon however they see fit as long as the follow some basic codes of conduct. When a customer sees Affiliate A's website and buys a Verizon product, Affiliate A gets a commission from the sale.
Win for Businesses
Businesses need to make sales in order to be successful. Affiliates allow them to increase their sales team and advertising without having to pay unsuccessful salespeople. In this way, a company pays affiliates only if they make sales. Therefore, they can hire more affiliates without risking paying too much.
For example, Verizon wants to increase sales on the Internet. It starts an affiliate program.
Affiliate A and Affiliate B both apply and are accepted.
Affiliate A has Internet marketing experience and therefore drives tons of traffic to Verizon.
Affiliate B has heard affiliate marketing is easy money and knows nothing about Internet marketing. He flails around on the Internet but is not successful at driving any traffic to Verizon.
Verizon pays Affiliate A for all the traffic sent and both Verizon and Affiliate A make a profit.
Verizon does not pay Affiliate B because Affiliate B has not been successful at sending traffic to Verizon.
Win for Customers
It is the consumers who really win in all this. Since businesses are able to keep their costs down, they have more money in the budget for promotions. Online, the promotions turn into free stuff and service coupons. Customers going through affiliate sites can save hundreds in rebates and through coupons.
Example:
Verizon has extra money in their budget. The affiliate campaign has been successful so far and they want to use it to promote their new FiOS system. They give out a promo code to all their affiliates to use on their websites.
The affiliates see Verizon is offering $480 off their Triple Play package over the course of the year and put the code on their website. Then the affiliates use their Internet Marketing strategies to promote Verizon FiOS to everyone.
Potential customers see all the advertising and click an affiliate link to learn more about the savings. When they get to the site they see all the current Verizon codes including the $480 coupon. They look at everything offered and decide saving $40 a month is a good deal, click the coupon and everybody wins.
The customer gets the great discount, the affiliate gets a commission, and Verizon gets a new customer.
