subject: 6 Components to a Lucrative Article Marketing Campaign [print this page] 6 Components to a Lucrative Article Marketing Campaign
You're probably reading this because of one of two things. You have either tried article marketing before and failed or you're thinking about it and need some direction. Either way, this article has you covered. Read on to find the central keys that will put your article marketing campaign on the right track.
Choose Your Keywords Carefully
If you don't want your content to be read, then I wouldn't be bothered about doing keyword research. Conversely, if reaching your target viewers and ranking on the search engines is important to you, then take this step seriously.
Google has a free keyword research tool available. Use words or phrases that are relevant to your offer, have substantial searches per month, and an acceptable amount of competition (few or weak competition is best). Take a little time can help ensure you are using the same phrases your target audience is using.
Submit for Publication on Article-Sharing Websites
Using article-sharing sites to publish your content instead of your blog is good for a couple of reasons. First of all, the sites are already well-known and have thousands of backlinks to the domain and high page ranks for the overall site. Second, the search engines love them. I often come across ArticleAlley, Hubpages, Squidoo, and ArticleBlast articles on the front page of Google. It would be challenging, although not impossible, to beat this with a blog, especially if it is new.
The Author's Bio is Your Reward
The resource box is offered by content-sharing sites as the reward for submitting content. They typically allow you to publish 2-3 links to your sites. If you use this area wisely, it will bring you traffic and sales.
There are a couple of things you can do to optimize your resource box. To begin with, write the first part of the box as a extension or conclusion to your article, offering a way for your readers to receive more information. If you're branding yourself online, you can then provide a link to your blog.
Be Consistent
You can't build a successful article marketing campaign with only one or two articles, even good ones. Write several times a week or even an article a day if you are able. If you have the means to do so, outsourcing your writing to others is always a good option, just be sure you give directions to use the specific keywords you have in place. If you have hundreds of articles that are targeting many different keywords that are related to your offer, you are bound to get traffic, leads, and sales.
Establish Backlinks
Backlinks to your content is important to search engine ranking; for that reason, it is critical to have a plan in place to promote your articles and create backlinks. Sharing your content on social media is a good way to get your friends exposed to your content and can encourage interaction. Social bookmarking is also a good way to create backlinks. Another way to produce backlinks is to write related articles and point them back to the original article.
Evaluate
It is important to start analyzing your results once you have several articles submitted. Evaluate how many views you are getting and what the topics and locations are of those articles that are getting the most hits. You should also pay attention to the length of your articles, in case there is a pattern. As you see what kinds of articles are getting the most results, you should start focusing your efforts on duplicating those kinds of articles and more heavily promoting those articles.
