subject: Suning Will Focus Gradually Shifted To The Expansion Of Township - Suning, Expansion - Network [print this page] Jin Ming: Suning This year's strategy is to market both 1234. Center City shop will not slow down, gradually the focus of market penetration to 34.
"End of the year, Suning's head office in South China will exceed the number of 180, South China has become and North China, East China region both in the region." Before the 5th anniversary celebrations in the South China Suning ceremony came from the headquarters of Suning Nanjing
Electrical Vice President, President Kim Su Ning marketing headquarters in an interview that next year will further highlight the status of southern China, while more emphasis on single-store receipts.
South expansion efficiency advance Southern Metropolis: Suning enter your 5-year development of southern China market performance satisfactory?
Jin Ming: The Suning in South China is satisfied with the performance of the market. From 2003-2007, Suning in South China maintained an average of more than a year to open 20 stores in the rate, which basically is based on the target in advance. Second, a single store Suning stores in southern China rose more than 20% efficiency, the industry ranked first in South China market. As of the end of 2007, 108 stores in southern China has become following the east, north central region, after another strong market.
Southern Metropolis Daily: What is the future development plans in the South?
Jin Ming: Hua Nan Suning year 2008 is expected to open 70 new stores around the country strongly supported nearly 300 Suning's new store development program, to the end of 2008, Hua Nan Suning stores will certainly break the total number of 180. Guangzhou region in which to open 38 stores in Shenzhen region to open 26 new stores, a large area of Nanning to open eight stores, to the end of 2008, Hua Nan Suning stores 180 the total number of breakthroughs, including flagship stores proportion will reach 40% . Number of developments in the pursuit of the same time, will pay more attention to the quality of a single store, single store output, at the beginning of a large shop, a good shop on the basis of multi-shop, shop fast Suning stores in 2008 to expand the guiding principle.
Focus gradually shifted to the township expansion
Southern Metropolis: The focus this year will focus on expansion in South China which market?
Jin Ming: Suning this year's strategy is to market both 1234. Center City shop will not slow down, gradually the focus of market penetration to 34, in fact, last year we had access to the township market, but the choice is concentrated in the more affluent Pearl River Delta cities.
Southern Metropolis Daily: township market expansion will not bring about a decline in single-store receipts?
Jin Ming: the market in one of our flagship store up to 8,000 square meters or more, but in four markets, the main is 3,000 sq m main store. We will be open to any store with "the target of profit" as the standard, at this stage in the township market, not more than one shop, market, product choice and 12 cities will be different.
Channel integration trend Southern Metropolis: In the past few years, competitors quickly expanded through the acquisition of the scale, look at how this Suning Development?
Jin Ming: We believe that integration is the trend of mergers and acquisitions, although not the best path to scale, but it is rapidly assemble an effective means of competition in the industry. Therefore, the behavior of all the industry consolidation, Suning Appliance as industry enterprises, whether to participate or not, after all, are the benefits side. To promote the sound development of the industry, Suning Appliance will always keep an open attitude towards mergers and acquisitions, but will not expand its M & A as a scale beyond the means of competition.
Southern Metropolis Daily: Recently, peer-establishment of specific
Communication Companies refine market strategy, test the water in Nanjing Suning "digitalsuning", has failed to replicate the model, why?
Jin Ming: in developed Europe, Japan, Korea and other markets, 3C products are sold in large stores 3C; in the North American market, the traditional
Home Appliances In Comprehensive Supermarket Sales, 3C class
