subject: Lamps "profiteering" Is Over? - Fine-brick Texture Manufacturer - China Stone Texture [print this page] Featured Street Shilihe open street in the 7th anniversary of the quarter, the rising star of the street lamps in Hong Kong to Colliers International, a lighting industry enough to shake the "hidden rules" of the move startled the industry. High power with their own unique approach declare: the price is no longer such as smoke and mirrors from light, wrapped in light "profiteering" that the layer behind the veil is quietly lifted.
National Day, the "bargain" this "unique skills" are applied to lamps with Colliers International, Hong Kong and the implementation of "a clearly" system becomes more and more narrow. Prices of all commodities have a clear picture price tag on the label, merchants sold goods shall not be less than 7 if the discount off means 7 is already off the price floor, 7 off the price after the market has been competitive. A level some lamps Price and Trade War broke out in Beijing quietly lighting industry.
When household goods shopping market timing "bargain" is a lot of people's "unique skills", whether acquired or to purchase a large volume of furniture inside a small study lamp, the time of purchase they always bargain with the merchant, insisted to convince a business cheap pieces of eight, or hundreds of thousands of dollars gross that minds are at ease. However, the "bought not sold fine," I'll do you love bargain price elevation point, and consumers play "discount subtraction," For a long time, merchants and customers are a "bargain" entangled.
Lighting market devaluation, "a clearly"
Price to 9,800 yuan a stunning chandelier discounted by the merchants only 1,500 yuan, the discount magnitude of staggering, but this situation does not appear in the street in the building materials Shilihe lamps Colliers International in Hong Kong. Because from now on, each settling Colliers International commercial lighting products sold in Hong Kong not less than 7 fold preferential, while large and small, must be 11 indicate prices of goods, according to Colliers's statement that "real codes Price. "
According to Deputy General Manager of Colliers International, Hong Su Hongmei lamps introduced in high-power commercial sales within the store every product must have a sales price tag, and the price tag to print the form instead of the previous hand-written price tag, so that consumers products, materials, origin and price at a glance. Merchant offers for sale of products shall not be less than 7 fold, if the sample to ultra-low-cost sales must be marked in yellow price tag, to avoid the high price and low discount sales phenomenon. "Once a business selling products less than 7 fold, to 5,000 yuan for the first time the punishment, and the second penalty to be 10,000 yuan, the third is so that it suspend business for rectification, in serious cases may be out of stores."
"For a long time, lighting the high prices prevailing in the water, as little as unrealistically high 30% to more than 100% or more, the existence of this phenomenon has not only seriously disrupting the consumer lighting market order, and the interests of consumers causing injury, in turn, is not conducive to the sound development of light industry. "General Manager of Colliers International, Hong Kong Ho Shan lighting that the implementation of" a clearly "enables consumers to consumer confidence, but also meet the integrity management business has consistently advocated concept. "I believe the implementation of this system will speed up the lighting market, the standardization process of development, effectively guarantee the legitimate rights and interests of consumers."
"A clearly" to level "price unrealistically high"
Ho Shan pointed out that the lighting market prices were inflated, there is a "criticism" is clearly discernable. "And furniture, flooring, cabinets and other areas, the lighting company's sales system based mainly on agency, distribution of products by small and large distributors, so the lamp factory price generally is not high, but the agent will leaving more than 2 times the retail price of space, this will help manufacturers quickly recouping funds for reproduction. For example, the market price of 200-300 dollars for ordinary sheepskin lamp may not be its ex-factory prices to 50 yuan. "worked hard for many years in the lighting market Lights of discipline of the original general manager of the lighting industry is quite understanding, he told reporters, because of manufacturer to the dealer to leave substantial margins, coupled with the purchase of various dealers in different channels, which leads to light price "virtual high "high, even in different parts of the same city to buy the lamps, but also have high and low prices.
The past, people pay attention to style the first to buy lamps, lighting is now selected not only for style but also the trouble with business dealings in the bargain, only so that it can avoid "Ai Zai." "Inflection point Waner then cut in half," said lamps is the time to buy "bargain" moves, surgery, or press the price is also at half price, then go 1.0 on almost the same. The business will also match up, simply raise the price to consumers enjoy "bargain." "Although this will remove the price of water, but each time when the heart or not to buy lamp base, do not know how much they will not lose counter-offer, and now high-power limit of their discount business bottom line, to buy peace of mind when lighting up." A random interview with Ms. Chen's high-power approach is recognition that "price transparency, the consumer will not be a disadvantage."
