subject: About Your Business Competitors [print this page] About Your Business Competitors About Your Business Competitors
Recently we interviewed a select sample of business owners from the SMB sector on the query:
Did you do a Online Competition Damage Control Exercise in the recent past?
And we got a surprising response...36% of them responded with 'YES'!
The tools that they used were very interesting too. Some tracked their closest competitors through job interviews of people working on the other side of the fence and others used sly telephonic calls to know competitors latest schemes. But some of them took he efforts to call competitor's customers and get first hand feedback.
Worldwide, competition mapping is one major activity that every company does to know where they need to focus for more business. And the biggest corporations and all ambitious businesses on this globe do this regularly. As such an exercise helps retaining current customers and add more at comparatively faster pace. It also helps in strengthening the business and tap new business generation opportunities too.
But the marketplace is fast morphing into a complex game of interactive sessions between the buyer and the seller on digital platforms. Tapping competitors activities online can unearth interesting, informative and profitable intelligence.
And doing such an critical exercise requires the following inputs:
List of closest competitors | Biggest competitors | World's best companies in the industry | All their business websites | Each competitors' monthly visitor volume | Markets from where they get visitors | Pockets of maximum demand | Demand volumes for competitors' services | Demand volumes for your company's products / services | Factors that competitors' customers like about their website | Markets targeted by competitors | Social networking platforms targeted by competitors | Online Promotions and Campaigns | Your company's online visibility vis-a-vis competitors | Your company's online social popularity vis-a-vis competitors | Competitors fans and followers vis-a-vis your company's | And more...
The results of such competition research helps analyze the following:
Sources of business inquiries that require more focus, or
Marketplaces that are being currently ignored, or
Marketplaces that remain untapped, or
Website search engine friendliness, or
Areas of improvement on website
Getting such intelligence helps plug Marketing Losses and Control Business Damages caused by Online Competitors. With 3G powered smart phones in hand, online markets are now the most lucrative opportunities for all businesses...big or small. At the click of a button your target customer can reach you and demand information. If your competitor is faster to respond...you can conclude safely who wins the sale in most cases.
A good reason for all businesses to stop ignoring the web.
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AiDASiNC originates from the popular sales model - AIDA. It stands for 'Synchronization of Awareness - Interest - Desire - Action with Customer Satisfaction' for enhanced business growth.
We do Online Competition Research and Web Analysis for businesses of all sizes and serve SMBs with 24x7 Customer Generation programs. AiDASiNC - Driving Up Business Growth for Businesses.
